Marketing degree: salary, jobs & colleges
Bachelor's graduates in marketing earn a median $66,808 four years after finishing, across 497 U.S. colleges. At ages 25-34, people whose degree is in marketing and marketing research earn $68,216, $6,167 more than all bachelor's holders. The most common job is marketing managers (8%).
Median across 497 colleges; middle half $60,217–$74,813.
College Scorecard field of study (graduates who received federal aid)
Middle half $45,686–$97,761. 14,398 survey respondents.
Census ACS 2020-2024 microdata; field "Marketing And Marketing Research"; EducationGuide calculation
- All bachelor's, 25-34$62,049
- High school, 25-34$35,638
- This degree vs high school+$32,578/yr
Census ACS 2020-2024 microdata, workers not in school
Median across colleges reporting.
College Scorecard field of study
Jobs marketing graduates hold
What employed 25-34-year-olds whose bachelor's is in marketing and marketing research actually do, with U.S. wages and the outlook for each job. The first column comes from the Census survey; wages and growth from the Bureau of Labor Statistics.
| Job | Share of graduates | U.S. median wage | Jobs growth 2025-35 | Typical entry | Interests |
|---|---|---|---|---|---|
| Marketing Managers | 8% | $166,790 | +6.9% | Bachelor's degree | EC |
| Market Research Analysts And Marketing Specialists | 5% | $78,760 | +7.0% | Bachelor's degree | ECI |
| Other Managers | 5% | — | — | — | — |
| Customer Service Representatives | 4% | $44,770 | -5.3% | High school diploma or equivalent | CES |
| Sales Representatives, Wholesale And Manufacturing | 3% | $76,460 | — | — | — |
| First-Line Supervisors Of Retail Sales Workers | 3% | $48,520 | -3.7% | High school diploma or equivalent | ECS |
| Sales Representatives Of Services, Except Advertising, Insurance, Financial Services, And Travel | 3% | $69,990 | +2.7% | High school diploma or equivalent | ECS |
| Retail Salespersons | 3% | $35,410 | -0.3% | No formal educational credential | EC |
These 8 jobs account for 34% of employed graduates: people with this degree spread across many kinds of work.
Census ACS 2020-2024 microdata (ages 25-34, bachelor's as highest degree, employed); BLS Occupational Employment and Wage Statistics May 2025; BLS Employment Projections 2025-35; O*NET 31.0 interest codes (R realistic, I investigative, A artistic, S social, E enterprising, C conventional).
Marketing earnings by state
Two views of pay: recent graduates of the state's colleges four years out (College Scorecard), and everyone ages 25-34 living in the state with this field of degree (Census). States show a figure only with at least 3 colleges or 100 survey respondents.
| State | Graduates, 4 yrs (colleges) | Ages 25-34 (respondents) |
|---|---|---|
| Alabama | $55,042 (10) | $55,839 (152) |
| Arizona | $75,099 (4) | $65,991 (224) |
| Arkansas | $62,558 (5) | — |
| California | $72,490 (14) | $74,816 (1,470) |
| Colorado | $67,634 (4) | $72,618 (491) |
| Connecticut | $86,740 (11) | $83,527 (154) |
| District of Columbia | $90,278 (4) | — |
| Florida | $64,423 (15) | $59,662 (807) |
| Georgia | $65,480 (16) | $66,821 (599) |
| Idaho | $64,480 (3) | — |
| Illinois | $68,658 (24) | $74,852 (826) |
| Indiana | $65,491 (16) | $59,662 (238) |
| Iowa | $66,482 (11) | $63,680 (115) |
| Kansas | $62,811 (8) | — |
| Kentucky | $60,222 (7) | $61,446 (165) |
| Louisiana | $53,481 (13) | $53,625 (129) |
| Maine | $66,233 (3) | — |
| Maryland | $70,597 (3) | $71,594 (185) |
| Massachusetts | $76,511 (13) | $80,809 (459) |
| Michigan | $67,122 (20) | $65,628 (423) |
| Minnesota | $68,772 (15) | $72,618 (373) |
| Mississippi | $56,539 (4) | — |
| Missouri | $57,255 (13) | $55,860 (239) |
| Nebraska | $71,332 (4) | — |
| New Hampshire | $71,685 (3) | — |
| New Jersey | $74,813 (11) | $73,321 (687) |
| New York | $68,308 (28) | $78,710 (1,054) |
| North Carolina | $65,448 (12) | $65,628 (417) |
| North Dakota | $64,912 (3) | — |
| Ohio | $68,336 (35) | $63,545 (589) |
| Oklahoma | $60,961 (7) | — |
| Oregon | $70,128 (6) | $68,216 (164) |
| Pennsylvania | $70,454 (34) | $63,961 (653) |
| Rhode Island | $71,989 (7) | — |
| South Carolina | $57,179 (9) | $61,446 (237) |
| Tennessee | $61,564 (11) | $63,242 (348) |
| Texas | $63,088 (43) | $67,032 (1,209) |
| Utah | $79,705 (8) | $65,991 (163) |
| Virginia | $65,802 (8) | $78,209 (317) |
| Washington | $74,556 (8) | $73,321 (277) |
| Wisconsin | $68,606 (13) | $71,594 (269) |
College Scorecard field of study (median of each college's graduates); Census ACS 2020-2024 microdata; EducationGuide calculations.
Colleges where marketing graduates earn the most
In the states we cover so far (Florida, Virginia, California): 30 in Florida, 15 in Virginia, 23 in California offer this major. Open a college to see cost to finish and payback for your income.
| # | College | Earnings, 4 yrs | Median debt |
|---|---|---|---|
| 1 | Santa Clara UniversityCA | $104,723 | $19,712 |
| 2 | University of FloridaFL | $92,626 | $15,574 |
| 3 | University of San FranciscoCA | $91,815 | $21,500 |
| 4 | James Madison UniversityVA | $89,944 | $21,040 |
| 5 | Virginia Polytechnic Institute and State UniversityVA | $86,338 | $22,500 |
| 6 | University of MiamiFL | $85,935 | $19,000 |
| 7 | Florida State UniversityFL | $84,981 | $18,250 |
| 8 | University of San DiegoCA | $83,562 | $21,375 |
| 9 | Loyola Marymount UniversityCA | $82,825 | $25,000 |
| 10 | San Diego State UniversityCA | $81,368 | $15,000 |
| 11 | Menlo CollegeCA | $74,930 | $24,476 |
| 12 | California State University-San MarcosCA | $73,290 | $19,032 |
College Scorecard field of study. Colleges meeting our core-data standard; online campuses left out.
Related degrees
Marketing degree questions
How much do Marketing graduates make?
Marketing graduates earn a median $66,808 four years after finishing, across 497 U.S. colleges that report it (the middle half of colleges: $60,217 to $74,813; College Scorecard, graduates who received federal aid). Among all workers ages 25-34 whose bachelor's degree is in marketing and marketing research, the median is $68,216 (Census ACS 2020-2024).
Is a Marketing degree worth it?
At ages 25-34, people with a bachelor's in marketing and marketing research earn a median $68,216: $6,167 more than all bachelor's degree holders ($62,049) and $32,578 more than high school graduates ($35,638). EducationGuide calculation from Census ACS 2020-2024 microdata, workers not in school.
What jobs do Marketing graduates get?
Among employed 25-34-year-olds whose bachelor's is in marketing and marketing research, the most common jobs are marketing managers (8%), market research analysts and marketing specialists (5%), other managers (5%). Marketing Managers earn a U.S. median $166,790.
How much do Marketing graduates earn in Florida?
Across 15 Florida colleges reporting, Marketing graduates earn a median $64,423 four years after graduating; at ages 25-34, Floridians with this field of degree earn $59,662.
Sources: U.S. Department of Education College Scorecard; U.S. Census Bureau American Community Survey microdata; Bureau of Labor Statistics; O*NET 31.0 (U.S. Department of Labor, CC BY 4.0). Method
Data: JSON · Markdown · all degrees
Cite this: “Marketing degree: salary, jobs and colleges,” EducationGuide.com, https://educationguide.com/degrees/marketing.