# Marketing (bachelor's degree)

CIP 52.14. Page: https://educationguide.com/degrees/marketing

## Earnings
- Graduates 4 years after finishing: median $66,808 across 497 colleges (middle half $60,217–$74,813); median federal debt $24,216
- All workers ages 25-34 with a bachelor's in Marketing And Marketing Research: median $68,216 (all bachelor's $62,049; high school $35,638; Census ACS 2020-2024)

## Jobs graduates hold (ages 25-34)
| Job | Share | U.S. median wage | Growth 2025-35 |
|---|---|---|---|
| Marketing Managers | 8% | $166,790 | 6.9% |
| Market Research Analysts And Marketing Specialists | 5% | $78,760 | 7% |
| Other Managers | 5% | not reported | — |
| Customer Service Representatives | 4% | $44,770 | -5.3% |
| Sales Representatives, Wholesale And Manufacturing | 3% | $76,460 | — |
| First-Line Supervisors Of Retail Sales Workers | 3% | $48,520 | -3.7% |
| Sales Representatives Of Services, Except Advertising, Insurance, Financial Services, And Travel | 3% | $69,990 | 2.7% |
| Retail Salespersons | 3% | $35,410 | -0.3% |

## By state
| State | Graduates 4 yrs (colleges) | Ages 25-34 (respondents) |
|---|---|---|
| AL | $55,042 (10) | $55,839 (152) |
| AR | $62,558 (5) | — |
| AZ | $75,099 (4) | $65,991 (224) |
| CA | $72,490 (14) | $74,816 (1470) |
| CO | $67,634 (4) | $72,618 (491) |
| CT | $86,740 (11) | $83,527 (154) |
| DC | $90,278 (4) | — |
| FL | $64,423 (15) | $59,662 (807) |
| GA | $65,480 (16) | $66,821 (599) |
| IA | $66,482 (11) | $63,680 (115) |
| ID | $64,480 (3) | — |
| IL | $68,658 (24) | $74,852 (826) |
| IN | $65,491 (16) | $59,662 (238) |
| KS | $62,811 (8) | — |
| KY | $60,222 (7) | $61,446 (165) |
| LA | $53,481 (13) | $53,625 (129) |
| MA | $76,511 (13) | $80,809 (459) |
| MD | $70,597 (3) | $71,594 (185) |
| ME | $66,233 (3) | — |
| MI | $67,122 (20) | $65,628 (423) |
| MN | $68,772 (15) | $72,618 (373) |
| MO | $57,255 (13) | $55,860 (239) |
| MS | $56,539 (4) | — |
| NC | $65,448 (12) | $65,628 (417) |
| ND | $64,912 (3) | — |
| NE | $71,332 (4) | — |
| NH | $71,685 (3) | — |
| NJ | $74,813 (11) | $73,321 (687) |
| NY | $68,308 (28) | $78,710 (1054) |
| OH | $68,336 (35) | $63,545 (589) |
| OK | $60,961 (7) | — |
| OR | $70,128 (6) | $68,216 (164) |
| PA | $70,454 (34) | $63,961 (653) |
| RI | $71,989 (7) | — |
| SC | $57,179 (9) | $61,446 (237) |
| TN | $61,564 (11) | $63,242 (348) |
| TX | $63,088 (43) | $67,032 (1209) |
| UT | $79,705 (8) | $65,991 (163) |
| VA | $65,802 (8) | $78,209 (317) |
| WA | $74,556 (8) | $73,321 (277) |
| WI | $68,606 (13) | $71,594 (269) |

## Top colleges by graduate earnings (published states)
1. Santa Clara University (CA): $104,723
2. University of Florida (FL): $92,626
3. University of San Francisco (CA): $91,815
4. James Madison University (VA): $89,944
5. Virginia Polytechnic Institute and State University (VA): $86,338
6. University of Miami (FL): $85,935
7. Florida State University (FL): $84,981
8. University of San Diego (CA): $83,562
9. Loyola Marymount University (CA): $82,825
10. San Diego State University (CA): $81,368
11. Menlo College (CA): $74,930
12. California State University-San Marcos (CA): $73,290

Method: https://educationguide.com/how-we-score#degrees

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