Marketing Managers: salary, outlook & degrees
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Middle half $123,020–$216,410. 395,240 jobs.
BLS Occupational Employment and Wage Statistics, May 2025
88% hold a bachelor's or higher. Those with one: $83,527.
Census ACS 2020-2024 microdata, workers with at least a high school diploma; EducationGuide calculation
About 34,000 openings a year, including replacements.
BLS Employment Projections 2025-35
Considerable preparation (usually a bachelor's).
BLS; O*NET 31.0 job zone
Degrees that lead to this career
What workers ages 25-34 in this job studied, among those with a bachelor's or higher. This is what people actually did, not a requirement.
| Field of bachelor's degree | Share | Degree pages |
|---|---|---|
| Marketing And Marketing Research | 19% | Marketing · Specialized Sales, Merchandising and Marketing Operations |
| Communications | 11% | Communications · Communication, Journalism, and Related Programs, Other |
| Business Management And Administration | 7% | Business Administration |
| General Business | 5% | Business |
| Psychology | 4% | Psychology |
| English Language And Literature | 4% | English |
| Advertising And Public Relations | 4% | Public Relations and Advertising |
| Journalism | 4% | Journalism |
| Economics | 2% | Economics |
| Mass Media | 2% | Broadcasting / Digital Media |
Census ACS 2020-2024 microdata (ages 25-34, employed, bachelor's or higher; top 10 fields); EducationGuide calculation.
Pay by state and metro
| State | Median wage |
|---|---|
| Massachusetts | $212,020 |
| California | $193,620 |
| Virginia | $187,820 |
| Colorado | $182,730 |
| New York | $181,200 |
| New Jersey | $180,040 |
| District of Columbia | $177,170 |
| Minnesota | $173,300 |
| Washington | $172,270 |
| Connecticut | $169,240 |
| South Dakota | $167,750 |
| Montana | $165,580 |
| North Carolina | $165,480 |
| Illinois | $162,860 |
| Wyoming | $161,580 |
| Oregon | $161,560 |
| Georgia | $160,760 |
| Kansas | $154,510 |
| Maryland | $154,160 |
| Pennsylvania | $150,810 |
| Texas | $147,880 |
| South Carolina | $143,290 |
| New Hampshire | $143,280 |
| Florida | $142,620 |
| Idaho | $142,090 |
| Utah | $139,830 |
| Michigan | $138,510 |
| Arkansas | $136,520 |
| Indiana | $136,260 |
| Maine | $135,380 |
| Wisconsin | $133,600 |
| Ohio | $132,330 |
| Arizona | $132,220 |
| Tennessee | $131,990 |
| Iowa | $131,120 |
| Missouri | $130,550 |
| Kentucky | $128,930 |
| Oklahoma | $126,920 |
| North Dakota | $125,580 |
| New Mexico | $122,980 |
| Louisiana | $120,650 |
| Alabama | $120,160 |
| Hawaii | $117,770 |
| Alaska | $116,270 |
| Nebraska | $110,570 |
| Nevada | $107,550 |
| Mississippi | $100,940 |
| West Virginia | $98,750 |
| VI | $97,760 |
| GU | $79,890 |
Florida metro areas
- Miami-Fort Lauderdale-West Palm Beach$135,870
- Orlando-Kissimmee-Sanford$143,220
- Jacksonville$156,950
- North Port-Bradenton-Sarasota$128,320
- Cape Coral-Fort Myers$128,980
- Palm Bay-Melbourne-Titusville$161,630
- Lakeland-Winter Haven$133,900
- Tallahassee$116,460
Virginia metro areas
- Washington-Arlington-Alexandria$181,260
- Richmond$174,130
- Virginia Beach-Chesapeake-Norfolk$155,300
- Kingsport-Bristol$136,240
- Roanoke$165,000
- Charlottesville$165,980
- Winchester$139,900
- Blacksburg-Christiansburg-Radford$119,420
California metro areas
- Los Angeles-Long Beach-Anaheim$171,900
- San Francisco-Oakland-Fremont$220,480
- San Jose-Sunnyvale-Santa Clara$231,370
- San Diego-Chula Vista-Carlsbad$174,840
- Riverside-San Bernardino-Ontario$157,670
- Sacramento-Roseville-Folsom$164,270
- Oxnard-Thousand Oaks-Ventura$169,540
- Fresno$139,990
BLS Occupational Employment and Wage Statistics, May 2025: median annual wage, all workers in the job. Metro areas: the largest by employment.
What the work takes
Top skills
- Active Listening
- Speaking
- Reading Comprehension
- Critical Thinking
- Active Learning
Knowledge used
- Sales and Marketing
- English Language
- Customer and Personal Service
- Communications and Media
- Administration and Management
Work styles
- Innovation
- Leadership Orientation
- Achievement Orientation
- Adaptability
- Self-Confidence
People in this job tend to have Enterprising (leading), Conventional (organizing) interests.
O*NET 31.0 (U.S. Department of Labor, CC BY 4.0): skills and knowledge by importance; work styles; interest high points.
Marketing Managers: questions
How much do marketing Managers make?
Marketing Managers earn a U.S. median $166,790 a year; the middle half earn $123,020 to $216,410 (BLS, May 2025). Workers ages 25-34 in this job earn a median $79,431 (Census ACS 2020-2024).
Is marketing Managers a growing field?
BLS projects growth of 6.9% from 2025 to 2035, with about 34,000 openings a year, including replacements.
What degree do you need to be a marketing Manager?
BLS lists the typical entry education as bachelor's degree. Among workers ages 25-34 with a bachelor's, the most common field of degree is marketing And Marketing Research (19%).
How much do marketing Managers make in Florida?
The median in Florida is $142,620 a year (BLS, May 2025), compared with $166,790 nationally.
Sources: Bureau of Labor Statistics (OEWS May 2025; Employment Projections 2025-35); O*NET 31.0 (U.S. Department of Labor, CC BY 4.0); U.S. Census Bureau ACS microdata. SOC 11-2021. Method
Data: JSON · Markdown · all careers
Cite this: “Marketing Managers: salary, outlook and degrees,” EducationGuide.com, https://educationguide.com/careers/marketing-managers.