U.S. median for this major: $66,808.
College Scorecard field of study; 181 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 21% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $28,679. College Scorecard.
University of Wisconsin-Madison Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses University of Wisconsin-Madison's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $4,200 | $17,640 | under 1 year |
| $30–48k | $4,101 | $17,224 | under 1 year |
| $48–75k | $8,134 | $34,163 | under 1 year |
| $75–110k | $17,763 | $74,605 | 1.3 years |
| $110k+ | $27,292 | $114,626 | 2.0 years |
Cost to finish = yearly price × 4.2 years, the average time graduates took (73% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($96,148) minus $37,564 for high school graduates ages 25-34 in WI (Census ACS 2020-2024), a gain of $58,584 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Wisconsin colleges
Every Wisconsin college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | University of Wisconsin-Madison | $96,148 | $20,500 | $17,354 | 90% |
| 2 | Marquette University | $82,233 | $26,000 | $31,487 | 83% |
| 3 | Saint Norbert College | $81,731 | $27,000 | $26,172 | 71% |
| 4 | University of Wisconsin-Eau Claire | $70,891 | $21,875 | $16,550 | 64% |
| 5 | University of Wisconsin-Oshkosh | $69,383 | $22,082 | $14,305 | 46% |
| 6 | Carthage College | $69,045 | $27,000 | $26,565 | 64% |
| 7 | Concordia University-Wisconsin | $68,606 | $26,000 | $36,201 | 68% |
| 8 | University of Wisconsin-Whitewater | $67,317 | $26,000 | $14,158 | 59% |
| 9 | University of Wisconsin-Milwaukee | $64,173 | $26,000 | $15,014 | 49% |
| 10 | Carroll University | $62,400 | $26,250 | $15,193 | 71% |
| 11 | University of Wisconsin-Parkside | $62,014 | $20,900 | $11,772 | 40% |
| 12 | University of Wisconsin-La Crosse | $61,191 | $25,000 | $16,210 | 71% |
| 13 | Lakeland University | $59,513 | $26,000 | $24,212 | 42% |
11 more Wisconsin colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at University of Wisconsin-Madison, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About University of Wisconsin-Madison
- Acceptance rate: 45% · admissions
- Graduation rate: 90% within 6 years
- Median earnings, all majors, 10 years after starting: $73,792
- Full cost breakdown · all 99 majors · overview
Related majors at University of Wisconsin-Madison
- Business Administration$100,005
- Economics$85,366
- Management Science / Analytics$106,521
- Accounting$101,390
- Finance$107,207
University of Wisconsin-Madison Marketing questions
How much do University of Wisconsin-Madison Marketing graduates earn?
Marketing graduates of University of Wisconsin-Madison earn a median $96,148 four years after graduating and $65,224 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do University of Wisconsin-Madison Marketing graduates have?
The median federal loan debt for Marketing graduates of University of Wisconsin-Madison is $20,500, about 21% of their median earnings four years out. Nationally the median is $24,214.
Is University of Wisconsin-Madison a good school for Marketing in Wisconsin?
On pay, Marketing graduates of University of Wisconsin-Madison earn $96,148 four years out, $27,542 above the median for the same major across 13 Wisconsin colleges ($68,606) and $29,340 above the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does University of Wisconsin-Madison rank for Marketing in Wisconsin?
Of 13 Wisconsin colleges reporting Marketing graduate earnings, University of Wisconsin-Madison ranks 1st, the highest.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $67,990 in the Madison, WI area and $78,760 nationally. Others include sales managers and web and digital interface designers.
Is University of Wisconsin-Madison the right fit for your family?
Get a free report comparing University of Wisconsin-Madison with up to 4 other schools on what you'd actually pay, what graduates in your major earn, and how each fits your priorities.
Build my free reportCheck my chances of getting inWe never share your contact information.
Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “University of Wisconsin-Madison Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/university-of-wisconsin-madison/majors/marketing (College Scorecard and BLS data).