U.S. median for this major: $66,808.
College Scorecard field of study; 62 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 20% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $76,604. College Scorecard.
TCU Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses TCU's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $17,956 | $74,517 | 1.2 years |
| $30–48k | $16,980 | $70,467 | 1.1 years |
| $48–75k | $17,940 | $74,451 | 1.2 years |
| $75–110k | $34,990 | $145,209 | 2.3 years |
| $110k+ | $53,450 | $221,818 | 3.5 years |
Cost to finish = yearly price × 4.2 years, the average time graduates took (74% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($97,148) minus $33,516 for high school graduates ages 25-34 in TX (Census ACS 2020-2024), a gain of $63,632 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Texas colleges
Every Texas college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | Texas Christian University | $97,148 | $19,250 | $36,660 | 86% |
| 2 | The University of Texas at Austin | $91,955 | $19,625 | $19,857 | 89% |
| 3 | Southern Methodist University | $88,627 | $20,500 | $40,892 | 84% |
| 4 | Trinity University | $84,347 | $23,500 | $23,464 | 84% |
| 5 | Saint Edward's University | $80,562 | $26,250 | $25,578 | 63% |
| 6 | University of St Thomas | $78,424 | — | $19,359 | 69% |
| 7 | Baylor University | $78,398 | $21,775 | $41,104 | 80% |
| 8 | Texas A&M University-College Station | $76,035 | $19,896 | $21,315 | 84% |
| 9 | The University of Texas at Dallas | $73,732 | $17,562 | $18,267 | 76% |
| 10 | Texas Tech University | $72,953 | $21,117 | $19,070 | 69% |
| 11 | Texas State University | $71,539 | $21,500 | $16,805 | 55% |
| 12 | Houston Christian University | $68,490 | — | $20,629 | 49% |
| 13 | University of Houston | $68,139 | $17,370 | $14,276 | 65% |
| 14 | Dallas Baptist University | $66,736 | $18,500 | $28,516 | 57% |
| 15 | University of North Texas | $66,673 | $19,540 | $15,649 | 61% |
| 16 | Nelson University | $66,477 | — | $21,662 | 42% |
| 17 | St. Mary's University | $66,151 | $24,267 | $21,145 | 59% |
| 18 | Abilene Christian University | $65,244 | $24,021 | $26,182 | 59% |
| 19 | University of Mary Hardin-Baylor | $64,581 | $27,000 | $26,106 | 49% |
| 20 | Texas A&M University-Kingsville | $64,558 | $27,000 | $12,090 | 42% |
| 21 | Schreiner University | $63,107 | — | $21,507 | 43% |
| 22 | The University of Texas at Arlington | $63,088 | $18,616 | $13,951 | 54% |
| 23 | Texas A & M University-Corpus Christi | $62,017 | $24,000 | $15,225 | 40% |
| 24 | University of Houston-Downtown | $61,866 | $22,500 | $10,542 | 33% |
| 25 | East Texas A&M University | $61,719 | — | $11,841 | 43% |
| 26 | University of Houston-Victoria | $61,341 | — | $8,109 | 26% |
| 27 | Prairie View A & M University | $58,810 | $33,000 | $13,570 | 43% |
| 28 | The University of Texas at Tyler | $58,325 | $17,495 | $13,323 | 54% |
| 29 | West Texas A & M University | $58,303 | $23,050 | $19,487 | 55% |
| 30 | Stephen F Austin State University | $57,974 | $23,500 | $14,260 | 53% |
| 31 | The University of Texas at San Antonio | $57,885 | $22,500 | $10,836 | 53% |
| 32 | Tarleton State University | $57,478 | $22,303 | $20,783 | 48% |
| 33 | Lamar University | $57,355 | — | $9,366 | 37% |
| 34 | Texas Woman's University | $57,227 | $17,375 | $11,963 | 49% |
| 35 | Midwestern State University | $55,986 | $28,026 | $11,656 | 43% |
| 36 | Texas Wesleyan University | $55,615 | $23,000 | $24,066 | 32% |
| 37 | Sam Houston State University | $55,522 | $21,957 | $16,404 | 55% |
| 38 | University of Houston-Clear Lake | $55,280 | $12,500 | $15,563 | 52% |
| 39 | Angelo State University | $53,634 | $19,500 | $15,091 | 44% |
| 40 | The University of Texas at El Paso | $49,068 | $16,551 | $9,403 | 50% |
| 41 | Texas A&M University-San Antonio | $48,687 | $30,724 | $11,196 | 40% |
| 42 | The University of Texas Rio Grande Valley | $45,859 | $16,912 | $4,831 | 51% |
| 43 | Texas Southern University | $41,768 | $32,500 | $16,590 | 22% |
12 more Texas colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at TCU, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About TCU
- Acceptance rate: 44% · admissions
- Graduation rate: 86% within 6 years
- Median earnings, all majors, 10 years after starting: $68,424
- Full cost breakdown · all 67 majors · overview
Related majors at TCU
- Business Administration$106,765
- Economics$89,466
- Management Science / Analytics$114,822
- Accounting$101,938
- Finance$111,304
TCU Marketing questions
How much do TCU Marketing graduates earn?
Marketing graduates of Texas Christian University earn a median $97,148 four years after graduating and $68,497 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do TCU Marketing graduates have?
The median federal loan debt for Marketing graduates of Texas Christian University is $19,250, about 20% of their median earnings four years out. Nationally the median is $24,214.
Is TCU a good school for Marketing in Texas?
On pay, Marketing graduates of Texas Christian University earn $97,148 four years out, $34,060 above the median for the same major across 43 Texas colleges ($63,088) and $30,340 above the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does TCU rank for Marketing in Texas?
Of 43 Texas colleges reporting Marketing graduate earnings, Texas Christian University ranks 1st, the highest.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $75,240 in the Dallas-Fort Worth-Arlington, TX area and $78,760 nationally. Others include sales managers and web and digital interface designers.
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “Texas Christian University Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/texas-christian-university/majors/marketing (College Scorecard and BLS data).