General Sales, Merchandising and Related Marketing Operations degree: salary, jobs & colleges
Bachelor's graduates in general sales, merchandising and related marketing operations earn a median $75,796 four years after finishing, across 25 U.S. colleges. At ages 25-34, people whose degree is in marketing and marketing research earn $68,216, $6,167 more than all bachelor's holders. The most common job is marketing managers (8%).
Median across 25 colleges; middle half $68,903–$82,441.
College Scorecard field of study (graduates who received federal aid)
Middle half $45,686–$97,761. 14,398 survey respondents.
Census ACS 2020-2024 microdata; field "Marketing And Marketing Research"; EducationGuide calculation
- All bachelor's, 25-34$62,049
- High school, 25-34$35,638
- This degree vs high school+$32,578/yr
Census ACS 2020-2024 microdata, workers not in school
Median across colleges reporting.
College Scorecard field of study
Jobs general sales, merchandising and related marketing operations graduates hold
What employed 25-34-year-olds whose bachelor's is in marketing and marketing research actually do, with U.S. wages and the outlook for each job. The first column comes from the Census survey; wages and growth from the Bureau of Labor Statistics.
| Job | Share of graduates | U.S. median wage | Jobs growth 2025-35 | Typical entry | Interests |
|---|---|---|---|---|---|
| Marketing Managers | 8% | $166,790 | +6.9% | Bachelor's degree | EC |
| Market Research Analysts And Marketing Specialists | 5% | $78,760 | +7.0% | Bachelor's degree | ECI |
| Other Managers | 5% | — | — | — | — |
| Customer Service Representatives | 4% | $44,770 | -5.3% | High school diploma or equivalent | CES |
| Sales Representatives, Wholesale And Manufacturing | 3% | $76,460 | — | — | — |
| First-Line Supervisors Of Retail Sales Workers | 3% | $48,520 | -3.7% | High school diploma or equivalent | ECS |
| Sales Representatives Of Services, Except Advertising, Insurance, Financial Services, And Travel | 3% | $69,990 | +2.7% | High school diploma or equivalent | ECS |
| Retail Salespersons | 3% | $35,410 | -0.3% | No formal educational credential | EC |
These 8 jobs account for 34% of employed graduates: people with this degree spread across many kinds of work.
Census ACS 2020-2024 microdata (ages 25-34, bachelor's as highest degree, employed); BLS Occupational Employment and Wage Statistics May 2025; BLS Employment Projections 2025-35; O*NET 31.0 interest codes (R realistic, I investigative, A artistic, S social, E enterprising, C conventional).
General Sales, Merchandising and Related Marketing Operations earnings by state
Two views of pay: recent graduates of the state's colleges four years out (College Scorecard), and everyone ages 25-34 living in the state with this field of degree (Census). States show a figure only with at least 3 colleges or 100 survey respondents.
| State | Graduates, 4 yrs (colleges) | Ages 25-34 (respondents) |
|---|---|---|
| Alabama | — | $55,839 (152) |
| Arizona | — | $65,991 (224) |
| California | — | $74,816 (1,470) |
| Colorado | — | $72,618 (491) |
| Connecticut | — | $83,527 (154) |
| Florida | — | $59,662 (807) |
| Georgia | — | $66,821 (599) |
| Illinois | — | $74,852 (826) |
| Indiana | — | $59,662 (238) |
| Iowa | — | $63,680 (115) |
| Kentucky | — | $61,446 (165) |
| Louisiana | — | $53,625 (129) |
| Maryland | — | $71,594 (185) |
| Massachusetts | — | $80,809 (459) |
| Michigan | — | $65,628 (423) |
| Minnesota | — | $72,618 (373) |
| Missouri | — | $55,860 (239) |
| New Jersey | — | $73,321 (687) |
| New York | $58,141 (3) | $78,710 (1,054) |
| North Carolina | — | $65,628 (417) |
| Ohio | — | $63,545 (589) |
| Oregon | — | $68,216 (164) |
| Pennsylvania | — | $63,961 (653) |
| South Carolina | — | $61,446 (237) |
| Tennessee | — | $63,242 (348) |
| Texas | $93,141 (3) | $67,032 (1,209) |
| Utah | — | $65,991 (163) |
| Virginia | — | $78,209 (317) |
| Washington | — | $73,321 (277) |
| Wisconsin | $66,875 (3) | $71,594 (269) |
College Scorecard field of study (median of each college's graduates); Census ACS 2020-2024 microdata; EducationGuide calculations.
Colleges where general sales, merchandising and related marketing operations graduates earn the most
In the states we cover so far (Florida, Virginia, California): 2 in Florida, 2 in Virginia, 0 in California offer this major. Open a college to see cost to finish and payback for your income.
| # | College | Earnings, 4 yrs | Median debt |
|---|---|---|---|
| 1 | Virginia Union UniversityVA | $64,924 | $35,000 |
College Scorecard field of study. Colleges meeting our core-data standard; online campuses left out.
Related degrees
General Sales, Merchandising and Related Marketing Operations degree questions
How much do General Sales, Merchandising and Related Marketing Operations graduates make?
General Sales, Merchandising and Related Marketing Operations graduates earn a median $75,796 four years after finishing, across 25 U.S. colleges that report it (the middle half of colleges: $68,903 to $82,441; College Scorecard, graduates who received federal aid). Among all workers ages 25-34 whose bachelor's degree is in marketing and marketing research, the median is $68,216 (Census ACS 2020-2024).
Is a General Sales, Merchandising and Related Marketing Operations degree worth it?
At ages 25-34, people with a bachelor's in marketing and marketing research earn a median $68,216: $6,167 more than all bachelor's degree holders ($62,049) and $32,578 more than high school graduates ($35,638). EducationGuide calculation from Census ACS 2020-2024 microdata, workers not in school.
What jobs do General Sales, Merchandising and Related Marketing Operations graduates get?
Among employed 25-34-year-olds whose bachelor's is in marketing and marketing research, the most common jobs are marketing managers (8%), market research analysts and marketing specialists (5%), other managers (5%). Marketing Managers earn a U.S. median $166,790.
Sources: U.S. Department of Education College Scorecard; U.S. Census Bureau American Community Survey microdata; Bureau of Labor Statistics; O*NET 31.0 (U.S. Department of Labor, CC BY 4.0). Method
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