# Marketing Managers

SOC 11-2021. Page: https://educationguide.com/careers/marketing-managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

## Pay and outlook
- U.S. median wage $166,790 (middle half $123,020–$216,410; BLS May 2025)
- Ages 25-34: median $79,431; 88% hold a bachelor's or higher (Census ACS 2020-2024)
- Jobs 2025-35: 6.9%; ~34k openings a year; typical entry: Bachelor's degree

## Fields of degree of young workers (ages 25-34, bachelor's+)
- Marketing And Marketing Research: 19% (https://educationguide.com/degrees/marketing, https://educationguide.com/degrees/specialized-sales-merchandising-and-marketing-operations)
- Communications: 11% (https://educationguide.com/degrees/communications, https://educationguide.com/degrees/communication-journalism-and-related-programs-other)
- Business Management And Administration: 7% (https://educationguide.com/degrees/business-administration)
- General Business: 5% (https://educationguide.com/degrees/business)
- Psychology: 4% (https://educationguide.com/degrees/psychology)
- English Language And Literature: 4% (https://educationguide.com/degrees/english)
- Advertising And Public Relations: 4% (https://educationguide.com/degrees/public-relations-and-advertising)
- Journalism: 4% (https://educationguide.com/degrees/journalism)
- Economics: 2% (https://educationguide.com/degrees/economics)
- Mass Media: 2% (https://educationguide.com/degrees/broadcasting-digital-media)

## Median wage by state
- AK: $116,270
- AL: $120,160
- AR: $136,520
- AZ: $132,220
- CA: $193,620
- CO: $182,730
- CT: $169,240
- DC: $177,170
- FL: $142,620
- GA: $160,760
- GU: $79,890
- HI: $117,770
- IA: $131,120
- ID: $142,090
- IL: $162,860
- IN: $136,260
- KS: $154,510
- KY: $128,930
- LA: $120,650
- MA: $212,020
- MD: $154,160
- ME: $135,380
- MI: $138,510
- MN: $173,300
- MO: $130,550
- MS: $100,940
- MT: $165,580
- NC: $165,480
- ND: $125,580
- NE: $110,570
- NH: $143,280
- NJ: $180,040
- NM: $122,980
- NV: $107,550
- NY: $181,200
- OH: $132,330
- OK: $126,920
- OR: $161,560
- PA: $150,810
- SC: $143,290
- SD: $167,750
- TN: $131,990
- TX: $147,880
- UT: $139,830
- VA: $187,820
- VI: $97,760
- WA: $172,270
- WI: $133,600
- WV: $98,750
- WY: $161,580

Method: https://educationguide.com/how-we-score#careers

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0). O*NET data: CC BY 4.0, O*NET 31.0 (USDOL/ETA).