Advertising and Promotions Managers: salary, outlook & degrees
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Middle half $91,370–$201,050. 21,470 jobs.
BLS Occupational Employment and Wage Statistics, May 2025
89% hold a bachelor's or higher. Those with one: $83,527.
Census ACS 2020-2024 microdata, workers with at least a high school diploma; EducationGuide calculation
About 2,300 openings a year, including replacements.
BLS Employment Projections 2025-35
Considerable preparation (usually a bachelor's).
BLS; O*NET 31.0 job zone
Degrees that lead to this career
What workers ages 25-34 in this job studied, among those with a bachelor's or higher. This is what people actually did, not a requirement.
| Field of bachelor's degree | Share | Degree pages |
|---|---|---|
| Marketing And Marketing Research | 12% | Marketing · Specialized Sales, Merchandising and Marketing Operations |
| Communications | 12% | Communications · Communication, Journalism, and Related Programs, Other |
| Advertising And Public Relations | 9% | Public Relations and Advertising |
| Business Management And Administration | 7% | Business Administration |
| Mass Media | 4% | Broadcasting / Digital Media |
| Journalism | 4% | Journalism |
| English Language And Literature | 4% | English |
| Political Science And Government | 3% | Political Science |
| Psychology | 3% | Psychology |
| General Business | 3% | Business |
Census ACS 2020-2024 microdata (ages 25-34, employed, bachelor's or higher; top 10 fields); EducationGuide calculation.
Pay by state and metro
| State | Median wage |
|---|---|
| New York | $173,700 |
| Illinois | $167,330 |
| California | $167,230 |
| New Jersey | $165,390 |
| Colorado | $164,990 |
| Washington | $163,380 |
| Massachusetts | $163,090 |
| Rhode Island | $157,890 |
| South Carolina | $156,300 |
| Oregon | $154,490 |
| Kansas | $148,560 |
| Virginia | $148,400 |
| District of Columbia | $143,040 |
| Georgia | $133,810 |
| Montana | $131,770 |
| Wisconsin | $131,530 |
| Connecticut | $129,280 |
| Minnesota | $126,920 |
| Pennsylvania | $122,940 |
| North Carolina | $121,730 |
| New Hampshire | $120,530 |
| Indiana | $113,930 |
| Iowa | $108,890 |
| Maryland | $107,380 |
| Kentucky | $107,030 |
| Nebraska | $106,380 |
| Maine | $106,280 |
| Texas | $104,170 |
| Ohio | $102,110 |
| Michigan | $101,610 |
| Tennessee | $98,170 |
| Missouri | $81,520 |
| Idaho | $80,680 |
| Louisiana | $78,810 |
| Arkansas | $74,880 |
| PR | $68,620 |
| Mississippi | $66,520 |
| Alabama | $64,640 |
Florida metro areas
- Orlando-Kissimmee-Sanford$89,940
- Tampa-St. Petersburg-Clearwater$106,330
- Jacksonville$90,840
- North Port-Bradenton-Sarasota$109,200
Virginia metro areas
- Washington-Arlington-Alexandria$143,040
- Richmond$161,040
California metro areas
- Los Angeles-Long Beach-Anaheim$167,930
- San Francisco-Oakland-Fremont$181,250
- San Jose-Sunnyvale-Santa Clara$180,500
- Riverside-San Bernardino-Ontario$122,410
- San Diego-Chula Vista-Carlsbad$137,050
- Sacramento-Roseville-Folsom$126,990
BLS Occupational Employment and Wage Statistics, May 2025: median annual wage, all workers in the job. Metro areas: the largest by employment.
What the work takes
Top skills
- Active Listening
- Speaking
- Critical Thinking
- Reading Comprehension
- Writing
Knowledge used
- Sales and Marketing
- English Language
- Communications and Media
- Administration and Management
- Customer and Personal Service
Work styles
- Leadership Orientation
- Innovation
- Social Orientation
- Achievement Orientation
- Self-Confidence
People in this job tend to have Enterprising (leading), Conventional (organizing), Artistic (creative) interests.
O*NET 31.0 (U.S. Department of Labor, CC BY 4.0): skills and knowledge by importance; work styles; interest high points.
Advertising and Promotions Managers: questions
How much do advertising and Promotions Managers make?
Advertising and Promotions Managers earn a U.S. median $133,660 a year; the middle half earn $91,370 to $201,050 (BLS, May 2025). Workers ages 25-34 in this job earn a median $81,875 (Census ACS 2020-2024).
Is advertising and Promotions Managers a growing field?
BLS projects a decline of 3.7% from 2025 to 2035, with about 2,300 openings a year, including replacements.
What degree do you need to be an advertising and Promotions Manager?
BLS lists the typical entry education as bachelor's degree. Among workers ages 25-34 with a bachelor's, the most common field of degree is marketing And Marketing Research (12%).
Sources: Bureau of Labor Statistics (OEWS May 2025; Employment Projections 2025-35); O*NET 31.0 (U.S. Department of Labor, CC BY 4.0); U.S. Census Bureau ACS microdata. SOC 11-2011. Method
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Cite this: “Advertising and Promotions Managers: salary, outlook and degrees,” EducationGuide.com, https://educationguide.com/careers/advertising-and-promotions-managers.