# University of Wisconsin-Madison: Marketing (bachelor's)

Madison, WI. IPEDS 240444, CIP 52.14. Page: https://educationguide.com/colleges/university-of-wisconsin-madison/majors/marketing

## Graduate outcomes
- Median earnings 1 year after graduating: $65,224
- Median earnings 4 years after graduating: $96,148 (U.S. median for this major: $66,808 across 497 colleges)
- Median federal loan debt: $20,500 (U.S. median $24,214)
- Rank in WI: 1 of 13 colleges by 4-year earnings
- Versus the WI median for this major (13 colleges, $68,606): +$27,542
- Versus the U.S. median: +$29,340

## Cost to finish and years to pay back (EducationGuide calculation)
School-wide net price x 4.2 years (average time graduates took). Earnings gain = $96,148 minus $37,564 for high school graduates ages 25-34 in WI (Census ACS 2020-2024).

| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| 0-30k | $4,200 | $17,640 | under 1 year |
| 30-48k | $4,101 | $17,224 | under 1 year |
| 48-75k | $8,134 | $34,163 | under 1 year |
| 75-110k | $17,763 | $74,605 | 1.3 years |
| 110k+ | $27,292 | $114,626 | 2.0 years |

Method: https://educationguide.com/how-we-score#value

## Marketing at WI colleges
| College | Earnings 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|
| University of Wisconsin-Madison | $96,148 | $20,500 | $17,354 | 90% |
| Marquette University | $82,233 | $26,000 | $31,487 | 83% |
| Saint Norbert College | $81,731 | $27,000 | $26,172 | 71% |
| University of Wisconsin-Eau Claire | $70,891 | $21,875 | $16,550 | 64% |
| University of Wisconsin-Oshkosh | $69,383 | $22,082 | $14,305 | 46% |
| Carthage College | $69,045 | $27,000 | $26,565 | 64% |
| Concordia University-Wisconsin | $68,606 | $26,000 | $36,201 | 68% |
| University of Wisconsin-Whitewater | $67,317 | $26,000 | $14,158 | 59% |
| University of Wisconsin-Milwaukee | $64,173 | $26,000 | $15,014 | 49% |
| Carroll University | $62,400 | $26,250 | $15,193 | 71% |
| University of Wisconsin-Parkside | $62,014 | $20,900 | $11,772 | 40% |
| University of Wisconsin-La Crosse | $61,191 | $25,000 | $16,210 | 71% |
| Lakeland University | $59,513 | $26,000 | $24,212 | 43% |

## Careers
- Marketing specialist (SOC 13-1160): median wage $67,990 Madison, WI, $64,800 WI, $78,760 U.S.; U.S. jobs 7% by 2035
- Sales Managers (SOC 11-2022): median wage $146,380 Madison, WI, $134,870 WI, $148,270 U.S.; U.S. jobs 4.5% by 2035
- Web and Digital Interface Designers (SOC 15-1255): median wage $81,080 Madison, WI, $95,340 WI, $104,000 U.S.; U.S. jobs 6% by 2035

## Sources and years
- Earnings (4 yr): Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars; debt: NSLDS pooled AY2018-19, AY2019-20 cohort

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).