U.S. median for this major: $66,808.
College Scorecard field of study; 138 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 41% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $19,593. College Scorecard.
University of Wisconsin-La Crosse Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses University of Wisconsin-La Crosse's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $8,224 | $35,774 | 1.5 years |
| $30–48k | $8,766 | $38,132 | 1.6 years |
| $48–75k | $10,608 | $46,145 | 2.0 years |
| $75–110k | $17,394 | $75,664 | 3.2 years |
| $110k+ | $18,991 | $82,611 | 3.5 years |
Cost to finish = yearly price × 4.3 years, the average time graduates took (49% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($61,191) minus $37,564 for high school graduates ages 25-34 in WI (Census ACS 2020-2024), a gain of $23,627 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Wisconsin colleges
Every Wisconsin college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | University of Wisconsin-Madison | $96,148 | $20,500 | $17,354 | 90% |
| 2 | Marquette University | $82,233 | $26,000 | $31,487 | 83% |
| 3 | Saint Norbert College | $81,731 | $27,000 | $26,172 | 71% |
| 4 | University of Wisconsin-Eau Claire | $70,891 | $21,875 | $16,550 | 64% |
| 5 | University of Wisconsin-Oshkosh | $69,383 | $22,082 | $14,305 | 46% |
| 6 | Carthage College | $69,045 | $27,000 | $26,565 | 64% |
| 7 | Concordia University-Wisconsin | $68,606 | $26,000 | $36,201 | 68% |
| 8 | University of Wisconsin-Whitewater | $67,317 | $26,000 | $14,158 | 59% |
| 9 | University of Wisconsin-Milwaukee | $64,173 | $26,000 | $15,014 | 49% |
| 10 | Carroll University | $62,400 | $26,250 | $15,193 | 71% |
| 11 | University of Wisconsin-Parkside | $62,014 | $20,900 | $11,772 | 40% |
| 12 | University of Wisconsin-La Crosse | $61,191 | $25,000 | $16,210 | 71% |
| 13 | Lakeland University | $59,513 | $26,000 | $24,212 | 42% |
11 more Wisconsin colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at University of Wisconsin-La Crosse, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About University of Wisconsin-La Crosse
- Acceptance rate: 76% · admissions
- Graduation rate: 71% within 6 years
- Median earnings, all majors, 10 years after starting: $60,378
- Full cost breakdown · all 45 majors · overview
Related majors at University of Wisconsin-La Crosse
- Business Administration$67,521
- Economics$71,768
- Management Science / Analytics—
- Accounting$78,296
- Finance$76,227
University of Wisconsin-La Crosse Marketing questions
How much do University of Wisconsin-La Crosse Marketing graduates earn?
Marketing graduates of University of Wisconsin-La Crosse earn a median $61,191 four years after graduating and $46,432 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do University of Wisconsin-La Crosse Marketing graduates have?
The median federal loan debt for Marketing graduates of University of Wisconsin-La Crosse is $25,000, about 41% of their median earnings four years out. Nationally the median is $24,214.
Is University of Wisconsin-La Crosse a good school for Marketing in Wisconsin?
On pay, Marketing graduates of University of Wisconsin-La Crosse earn $61,191 four years out, $7,415 below the median for the same major across 13 Wisconsin colleges ($68,606) and $5,617 below the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does University of Wisconsin-La Crosse rank for Marketing in Wisconsin?
Of 13 Wisconsin colleges reporting Marketing graduate earnings, University of Wisconsin-La Crosse ranks 12th. The highest is University of Wisconsin-Madison at $96,148.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $61,930 in the La Crosse-Onalaska, WI-MN area and $78,760 nationally. Others include sales managers and web and digital interface designers.
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “University of Wisconsin-La Crosse Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/university-of-wisconsin-la-crosse/majors/marketing (College Scorecard and BLS data).