U.S. median for this major: $66,808.
College Scorecard field of study; 145 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 37% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $25,182. College Scorecard.
OU Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses OU's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $4,422 | $19,987 | under 1 year |
| $30–48k | $4,560 | $20,611 | under 1 year |
| $48–75k | $6,711 | $30,334 | under 1 year |
| $75–110k | $11,874 | $53,670 | 1.5 years |
| $110k+ | $19,217 | $86,861 | 2.4 years |
Cost to finish = yearly price × 4.5 years, the average time graduates took (34% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($69,448) minus $33,411 for high school graduates ages 25-34 in MI (Census ACS 2020-2024), a gain of $36,037 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Michigan colleges
Every Michigan college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | Michigan State University | $90,453 | $23,896 | $19,680 | 81% |
| 2 | Central Michigan University | $75,661 | $27,000 | $17,597 | 59% |
| 3 | University of Michigan-Dearborn | $73,340 | $23,625 | $9,492 | 58% |
| 4 | Western Michigan University | $71,371 | $25,750 | $15,273 | 58% |
| 5 | Grand Valley State University | $69,592 | $25,000 | $16,317 | 67% |
| 6 | Oakland University | $69,448 | $25,715 | $9,120 | 58% |
| 7 | Concordia University Ann Arbor | $68,606 | $26,000 | $32,811 | 48% |
| 8 | Northern Michigan University | $68,157 | $23,000 | $14,085 | 52% |
| 9 | Wayne State University | $67,504 | $24,382 | $12,766 | 58% |
| 10 | University of Michigan-Flint | $67,437 | $29,000 | $7,007 | 40% |
| 11 | Adrian College | $66,808 | $27,000 | $25,368 | 48% |
| 12 | Ferris State University | $66,023 | $25,450 | $8,624 | 47% |
| 13 | Northwood University | $62,860 | $25,169 | $27,232 | 63% |
| 14 | Cornerstone University | $62,782 | $21,488 | $20,301 | 62% |
| 15 | Eastern Michigan University | $61,063 | $27,000 | $15,407 | 46% |
| 16 | Davenport University | $60,463 | $25,000 | $17,707 | 57% |
| 17 | Saginaw Valley State University | $58,783 | $26,000 | $10,775 | 48% |
| 18 | Walsh College | $58,073 | $15,150 | — | — |
| 19 | Baker College | $54,164 | $36,504 | $13,157 | 36% |
| 20 | Alma College | $53,871 | — | $20,694 | 63% |
10 more Michigan colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at OU, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About OU
- Acceptance rate: 88% · admissions
- Graduation rate: 58% within 6 years
- Median earnings, all majors, 10 years after starting: $58,612
- Full cost breakdown · all 74 majors · overview
Related majors at OU
- Business Administration$84,052
- Economics$71,874
- Business$68,496
- Management Science / Analytics$87,119
- Business Economics—
- Accounting$82,699
OU Marketing questions
How much do OU Marketing graduates earn?
Marketing graduates of Oakland University earn a median $69,448 four years after graduating and $50,087 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do OU Marketing graduates have?
The median federal loan debt for Marketing graduates of Oakland University is $25,715, about 37% of their median earnings four years out. Nationally the median is $24,214.
Is OU a good school for Marketing in Michigan?
On pay, Marketing graduates of Oakland University earn $69,448 four years out, $2,326 above the median for the same major across 20 Michigan colleges ($67,122) and $2,640 above the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does OU rank for Marketing in Michigan?
Of 20 Michigan colleges reporting Marketing graduate earnings, Oakland University ranks 6th. The highest is Michigan State University at $90,453.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $77,100 in the Detroit-Warren-Dearborn, MI area and $78,760 nationally. Others include sales managers and web and digital interface designers.
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “Oakland University Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/oakland-university/majors/marketing (College Scorecard and BLS data).