# Oakland University: Marketing (bachelor's)

Rochester Hills, MI. IPEDS 171571, CIP 52.14. Page: https://educationguide.com/colleges/oakland-university/majors/marketing

## Graduate outcomes
- Median earnings 1 year after graduating: $50,087
- Median earnings 4 years after graduating: $69,448 (U.S. median for this major: $66,808 across 497 colleges)
- Median federal loan debt: $25,715 (U.S. median $24,214)
- Rank in MI: 6 of 20 colleges by 4-year earnings
- Versus the MI median for this major (20 colleges, $67,122): +$2,326
- Versus the U.S. median: +$2,640

## Cost to finish and years to pay back (EducationGuide calculation)
School-wide net price x 4.52 years (average time graduates took). Earnings gain = $69,448 minus $33,411 for high school graduates ages 25-34 in MI (Census ACS 2020-2024).

| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| 0-30k | $4,422 | $19,987 | under 1 year |
| 30-48k | $4,560 | $20,611 | under 1 year |
| 48-75k | $6,711 | $30,334 | under 1 year |
| 75-110k | $11,874 | $53,670 | 1.5 years |
| 110k+ | $19,217 | $86,861 | 2.4 years |

Method: https://educationguide.com/how-we-score#value

## Marketing at MI colleges
| College | Earnings 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|
| Michigan State University | $90,453 | $23,896 | $19,680 | 81% |
| Central Michigan University | $75,661 | $27,000 | $17,597 | 59% |
| University of Michigan-Dearborn | $73,340 | $23,625 | $9,492 | 58% |
| Western Michigan University | $71,371 | $25,750 | $15,273 | 58% |
| Grand Valley State University | $69,592 | $25,000 | $16,317 | 67% |
| Oakland University | $69,448 | $25,715 | $9,120 | 58% |
| Concordia University Ann Arbor | $68,606 | $26,000 | $32,811 | 48% |
| Northern Michigan University | $68,157 | $23,000 | $14,085 | 52% |
| Wayne State University | $67,504 | $24,382 | $12,766 | 58% |
| University of Michigan-Flint | $67,437 | $29,000 | $7,007 | 40% |
| Adrian College | $66,808 | $27,000 | $25,368 | 48% |
| Ferris State University | $66,023 | $25,450 | $8,624 | 47% |
| Northwood University | $62,860 | $25,169 | $27,232 | 63% |
| Cornerstone University | $62,782 | $21,488 | $20,301 | 62% |
| Eastern Michigan University | $61,063 | $27,000 | $15,407 | 46% |
| Davenport University | $60,463 | $25,000 | $17,707 | 57% |
| Saginaw Valley State University | $58,783 | $26,000 | $10,775 | 48% |
| Walsh College | $58,073 | $15,150 | not reported | not reported |
| Baker College | $54,164 | $36,504 | $13,157 | 36% |
| Alma College | $53,871 | not reported | $20,694 | 63% |

## Careers
- Marketing specialist (SOC 13-1160): median wage $77,100 Detroit-Warren-Dearborn, MI, $66,780 MI, $78,760 U.S.; U.S. jobs 7% by 2035
- Sales Managers (SOC 11-2022): median wage $155,560 Detroit-Warren-Dearborn, MI, $136,870 MI, $148,270 U.S.; U.S. jobs 4.5% by 2035
- Web and Digital Interface Designers (SOC 15-1255): median wage $99,450 Detroit-Warren-Dearborn, MI, $81,010 MI, $104,000 U.S.; U.S. jobs 6% by 2035

## Sources and years
- Earnings (4 yr): Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars; debt: NSLDS pooled AY2018-19, AY2019-20 cohort

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).