U.S. median for this major: $66,808.
College Scorecard field of study; 102 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 39% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $24,188. College Scorecard.
Western Kentucky University Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses Western Kentucky University's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $7,087 | $30,332 | 1.1 years |
| $30–48k | $6,871 | $29,408 | 1.1 years |
| $48–75k | $9,765 | $41,794 | 1.6 years |
| $75–110k | $14,049 | $60,130 | 2.3 years |
| $110k+ | $17,653 | $75,555 | 2.8 years |
Cost to finish = yearly price × 4.3 years, the average time graduates took (42% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($60,222) minus $33,516 for high school graduates ages 25-34 in KY (Census ACS 2020-2024), a gain of $26,706 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Kentucky colleges
Every Kentucky college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | University of Kentucky | $70,776 | $24,225 | $18,851 | 71% |
| 2 | University of Louisville | $68,074 | $21,384 | $17,988 | 61% |
| 3 | Northern Kentucky University | $67,018 | $22,387 | $8,191 | 52% |
| 4 | Western Kentucky University | $60,222 | $23,250 | $10,990 | 56% |
| 5 | Murray State University | $56,780 | $21,997 | $9,096 | 61% |
| 6 | Eastern Kentucky University | $53,559 | $25,189 | $11,040 | 50% |
| 7 | Morehead State University | $41,206 | $25,900 | $9,793 | 52% |
5 more Kentucky colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at Western Kentucky University, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About Western Kentucky University
- Acceptance rate: 94% · admissions
- Graduation rate: 56% within 6 years
- Median earnings, all majors, 10 years after starting: $43,889
- Full cost breakdown · all 80 majors · overview
Related majors at Western Kentucky University
- Business Administration$59,362
- Economics$68,051
- Management Science / Analytics$74,452
- Business Economics—
- Accounting$71,274
- Finance$70,313
Western Kentucky University Marketing questions
How much do Western Kentucky University Marketing graduates earn?
Marketing graduates of Western Kentucky University earn a median $60,222 four years after graduating and $42,478 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do Western Kentucky University Marketing graduates have?
The median federal loan debt for Marketing graduates of Western Kentucky University is $23,250, about 39% of their median earnings four years out. Nationally the median is $24,214.
Is Western Kentucky University a good school for Marketing in Kentucky?
On pay, Marketing graduates of Western Kentucky University earn $60,222 four years out, $0 above the median for the same major across 7 Kentucky colleges ($60,222) and $6,586 below the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does Western Kentucky University rank for Marketing in Kentucky?
Of 7 Kentucky colleges reporting Marketing graduate earnings, Western Kentucky University ranks 4th. The highest is University of Kentucky at $70,776.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $60,200 in the Bowling Green, KY area and $78,760 nationally. Others include sales managers and web and digital interface designers.
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “Western Kentucky University Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/western-kentucky-university/majors/marketing (College Scorecard and BLS data).