U.S. median for this major: $66,808.
College Scorecard field of study; 128 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 34% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $26,415. College Scorecard.
West Virginia University Marketing: pay against the field, and payback
Same major, other colleges
Fewer than 3 West Virginia colleges report earnings for this major, so there is no state median.
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses West Virginia University's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $9,450 | $40,919 | 1.1 years |
| $30–48k | $12,501 | $54,129 | 1.5 years |
| $48–75k | $14,179 | $61,395 | 1.7 years |
| $75–110k | $18,710 | $81,014 | 2.2 years |
| $110k+ | $20,273 | $87,782 | 2.4 years |
Cost to finish = yearly price × 4.3 years, the average time graduates took (43% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($69,357) minus $32,695 for high school graduates ages 25-34 in WV (Census ACS 2020-2024), a gain of $36,662 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at West Virginia colleges
Every West Virginia college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | West Virginia University | $69,357 | $23,852 | $15,634 | 65% |
| 2 | Marshall University | $58,293 | $26,000 | $7,502 | 51% |
3 more West Virginia colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at West Virginia University, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About West Virginia University
- Acceptance rate: 89% · admissions
- Graduation rate: 65% within 6 years
- Median earnings, all majors, 10 years after starting: $55,939
- Full cost breakdown · all 89 majors · overview
Related majors at West Virginia University
- Business Administration$73,646
- Economics$68,380
- Business$65,372
- Business Economics$68,161
- Accounting$76,135
- Finance$76,959
West Virginia University Marketing questions
How much do West Virginia University Marketing graduates earn?
Marketing graduates of West Virginia University earn a median $69,357 four years after graduating and $42,058 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do West Virginia University Marketing graduates have?
The median federal loan debt for Marketing graduates of West Virginia University is $23,852, about 34% of their median earnings four years out. Nationally the median is $24,214.
Where does West Virginia University rank for Marketing in West Virginia?
Of 2 West Virginia colleges reporting Marketing graduate earnings, West Virginia University ranks 1st, the highest.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $54,660 in the Morgantown, WV area and $78,760 nationally. Others include sales managers and web and digital interface designers.
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “West Virginia University Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/west-virginia-university/majors/marketing (College Scorecard and BLS data).