U.S. median for this major: $66,808.
College Scorecard field of study; 100 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 25% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $25,557. College Scorecard.
University of Utah Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses University of Utah's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $13,123 | $60,366 | 1.3 years |
| $30–48k | $13,424 | $61,750 | 1.4 years |
| $48–75k | $14,246 | $65,532 | 1.5 years |
| $75–110k | $17,663 | $81,250 | 1.8 years |
| $110k+ | $21,533 | $99,052 | 2.2 years |
Cost to finish = yearly price × 4.6 years, the average time graduates took (34% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($83,511) minus $38,580 for high school graduates ages 25-34 in UT (Census ACS 2020-2024), a gain of $44,931 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Utah colleges
Every Utah college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants. Colleges marked "mostly 2-year" or "bachelor's & associate" award more associate degrees than bachelor's; their bachelor's programs often serve working adults finishing a degree (for example, nurses completing a BSN), so their graduates' earnings can run higher than those of students starting college at 18.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | Brigham Young University | $112,596 | $10,500 | $15,564 | 81% |
| 2 | Utah State Universitybachelor's & associate | $87,905 | $13,801 | $14,936 | 59% |
| 3 | University of Utah | $83,511 | $20,632 | $16,200 | 65% |
| 4 | Utah Valley Universitybachelor's & associate | $81,582 | $12,044 | $6,376 | 45% |
| 5 | Weber State Universitybachelor's & associate | $77,828 | $18,076 | $10,258 | 46% |
| 6 | Westminster University | $68,786 | $19,500 | $27,094 | 64% |
| 7 | Southern Utah Universitybachelor's & associate | $54,485 | — | $10,462 | 61% |
2 more Utah colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at University of Utah, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About University of Utah
- Acceptance rate: 86% · admissions
- Graduation rate: 65% within 6 years
- Median earnings, all majors, 10 years after starting: $67,170
- Full cost breakdown · all 93 majors · overview
Related majors at University of Utah
- Business Administration$81,252
- Economics$84,146
- Business—
- Management Science / Analytics—
- Accounting$94,253
- Finance$100,793
University of Utah Marketing questions
How much do University of Utah Marketing graduates earn?
Marketing graduates of University of Utah earn a median $83,511 four years after graduating and $56,011 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do University of Utah Marketing graduates have?
The median federal loan debt for Marketing graduates of University of Utah is $20,632, about 25% of their median earnings four years out. Nationally the median is $24,214.
Is University of Utah a good school for Marketing in Utah?
On pay, Marketing graduates of University of Utah earn $83,511 four years out, $3,806 above the median for the same major across 8 Utah colleges ($79,705) and $16,703 above the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does University of Utah rank for Marketing in Utah?
Of 7 Utah colleges reporting Marketing graduate earnings, University of Utah ranks 3rd; among the 3 that mostly award bachelor's degrees it ranks 2nd. The highest is Brigham Young University at $112,596.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $64,670 in the Salt Lake City-Murray, UT area and $78,760 nationally. Others include sales managers and web and digital interface designers.
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “University of Utah Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/university-of-utah/majors/marketing (College Scorecard and BLS data).