U.S. median for this major: $66,808.
College Scorecard field of study; 332 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 30% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $33,382. College Scorecard.
The University of Alabama Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses The University of Alabama's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $19,169 | $81,852 | 1.8 years |
| $30–48k | $19,884 | $84,905 | 1.8 years |
| $48–75k | $22,258 | $95,042 | 2.1 years |
| $75–110k | $25,658 | $109,560 | 2.4 years |
| $110k+ | $26,729 | $114,133 | 2.5 years |
Cost to finish = yearly price × 4.3 years, the average time graduates took (56% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($77,451) minus $31,484 for high school graduates ages 25-34 in AL (Census ACS 2020-2024), a gain of $45,967 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Alabama colleges
Every Alabama college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | The University of Alabama | $77,451 | $23,071 | $22,420 | 73% |
| 2 | Auburn University | $74,702 | $20,500 | $24,323 | 82% |
| 3 | Samford University | $70,839 | $18,000 | $32,622 | 77% |
| 4 | University of Alabama in Huntsville | $58,015 | $23,000 | $18,796 | 64% |
| 5 | University of Alabama at Birmingham | $56,591 | $26,750 | $18,749 | 64% |
| 6 | University of Montevallo | $53,492 | — | $17,683 | 54% |
| 7 | Auburn University at Montgomery | $51,899 | — | $13,224 | 33% |
| 8 | University of North Alabama | $51,124 | $21,500 | $12,170 | 55% |
| 9 | University of South Alabama | $50,483 | $26,000 | $17,648 | 53% |
| 10 | Jacksonville State University | $47,514 | $19,500 | $14,279 | 55% |
7 more Alabama colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at The University of Alabama, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About The University of Alabama
- Acceptance rate: 77% · admissions
- Graduation rate: 73% within 6 years
- Median earnings, all majors, 10 years after starting: $59,221
- Full cost breakdown · all 77 majors · overview
Related majors at The University of Alabama
- Business Administration$69,715
- Economics—
- Business—
- Management Science / Analytics$79,811
- Business Economics$86,114
- Accounting$87,621
The University of Alabama Marketing questions
How much do The University of Alabama Marketing graduates earn?
Marketing graduates of The University of Alabama earn a median $77,451 four years after graduating and $48,879 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do The University of Alabama Marketing graduates have?
The median federal loan debt for Marketing graduates of The University of Alabama is $23,071, about 30% of their median earnings four years out. Nationally the median is $24,214.
Is The University of Alabama a good school for Marketing in Alabama?
On pay, Marketing graduates of The University of Alabama earn $77,451 four years out, $22,409 above the median for the same major across 10 Alabama colleges ($55,042) and $10,643 above the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does The University of Alabama rank for Marketing in Alabama?
Of 10 Alabama colleges reporting Marketing graduate earnings, The University of Alabama ranks 1st, the highest.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $53,090 in the Tuscaloosa, AL area and $78,760 nationally. Others include sales managers and web and digital interface designers.
Is The University of Alabama the right fit for your family?
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “The University of Alabama Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/the-university-of-alabama/majors/marketing (College Scorecard and BLS data).