U.S. median for this major: $66,808.
College Scorecard field of study; 102 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 31% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $26,751. College Scorecard.
KU Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses KU's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $12,544 | $53,437 | 1.5 years |
| $30–48k | $12,942 | $55,133 | 1.5 years |
| $48–75k | $15,154 | $64,556 | 1.8 years |
| $75–110k | $19,169 | $81,660 | 2.3 years |
| $110k+ | $22,544 | $96,037 | 2.7 years |
Cost to finish = yearly price × 4.3 years, the average time graduates took (54% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($70,404) minus $34,216 for high school graduates ages 25-34 in KS (Census ACS 2020-2024), a gain of $36,188 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Kansas colleges
Every Kansas college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants. Colleges marked "mostly 2-year" or "bachelor's & associate" award more associate degrees than bachelor's; their bachelor's programs often serve working adults finishing a degree (for example, nurses completing a BSN), so their graduates' earnings can run higher than those of students starting college at 18.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | University of Kansas | $70,404 | $21,893 | $18,059 | 69% |
| 2 | Kansas State University | $69,837 | $25,000 | $19,406 | 71% |
| 3 | Washburn University | $65,379 | $27,000 | $15,280 | 53% |
| 4 | Benedictine College | $63,361 | $25,701 | $27,891 | 62% |
| 5 | Fort Hays State University | $62,261 | $31,000 | $12,569 | 48% |
| 6 | Pittsburg State Universitybachelor's & associate | $60,219 | $23,994 | $15,784 | 57% |
| 7 | Emporia State University | $55,527 | $27,000 | $16,261 | 56% |
| 8 | Wichita State University | $52,709 | $20,250 | $13,194 | 51% |
12 more Kansas colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at KU, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About KU
- Acceptance rate: 93% · admissions
- Graduation rate: 69% within 6 years
- Median earnings, all majors, 10 years after starting: $61,945
- Full cost breakdown · all 83 majors · overview
Related majors at KU
- Business Administration$77,725
- Economics$69,084
- Business$68,572
- Management Science / Analytics$107,635
- Accounting$84,736
- Finance$86,453
KU Marketing questions
How much do KU Marketing graduates earn?
Marketing graduates of University of Kansas earn a median $70,404 four years after graduating and $48,204 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do KU Marketing graduates have?
The median federal loan debt for Marketing graduates of University of Kansas is $21,893, about 31% of their median earnings four years out. Nationally the median is $24,214.
Is KU a good school for Marketing in Kansas?
On pay, Marketing graduates of University of Kansas earn $70,404 four years out, $7,593 above the median for the same major across 8 Kansas colleges ($62,811) and $3,596 above the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does KU rank for Marketing in Kansas?
Of 8 Kansas colleges reporting Marketing graduate earnings, University of Kansas ranks 1st, the highest.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $67,060 in the Lawrence, KS area and $78,760 nationally. Others include sales managers and web and digital interface designers.
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “University of Kansas Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/university-of-kansas/majors/marketing (College Scorecard and BLS data).