James Madison University Marketing: earnings, debt & careers

Marketing graduates of James Madison University earn a median $89,944 four years after graduating ($61,692 after one year), with median federal loan debt of $21,040. That is $23,136 above the U.S. median for Marketing graduates ($66,808 across 497 colleges), and ranks 1st of 8 Virginia colleges.

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Earnings, 4 years after graduating
$89,944

U.S. median for this major: $66,808.

College Scorecard field of study

Earnings, 1 year after
$61,692

Median for graduates who received federal aid.

College Scorecard field of study

Median debt at graduation
$21,040

About 23% of median earnings 4 years out. U.S. median $24,214.

College Scorecard field of study (federal loans)

What your family pays
$23,322 /yr

Average after grants for all families receiving federal aid. Pick your income above.

Sticker price $31,735. College Scorecard.

Marketing at Virginia colleges

Every Virginia college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.

RankCollegeEarnings, 4 yrsMedian debtAvg. net priceGraduation
1James Madison University$89,944$21,040$23,32280%
2Virginia Polytechnic Institute and State University$86,338$22,500$24,95386%
3George Mason University$69,210$21,233$17,91568%
4Virginia Commonwealth University$68,622$21,500$23,43363%
5Radford University$62,981$25,000$14,57849%
6Old Dominion University$61,550$27,125$14,63846%
7Virginia State University$53,709$27,000$15,84039%
8Hampton University$47,479$23,355$25,31957%

7 more Virginia colleges offer Marketing but have too few graduates to report earnings.

Careers for Marketing graduates

Marketing specialist

Harrisonburg area$61,950
Virginia$76,980
U.S.$78,760

Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.

Sales Managers

Harrisonburg area$157,260
Virginia$191,130
U.S.$148,270

Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.

Web and Digital Interface Designers

Virginia$77,140
U.S.$104,000

Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.

BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.

What families pay at JMU, by income

School-wide average after grants for students receiving federal aid. Tap your band.

College Scorecard

About JMU

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JMU Marketing questions

How much do JMU Marketing graduates earn?

Marketing graduates of James Madison University earn a median $89,944 four years after graduating and $61,692 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.

How much debt do JMU Marketing graduates have?

The median federal loan debt for Marketing graduates of James Madison University is $21,040, about 23% of their median earnings four years out. Nationally the median is $24,214.

Where does JMU rank for Marketing in Virginia?

Of 8 Virginia colleges reporting Marketing graduate earnings, James Madison University ranks 1st, the highest.

What jobs do Marketing graduates get?

A common career is marketing specialist, with a median wage of $61,950 in the Harrisonburg, VA area and $78,760 nationally. Others include sales managers and web and digital interface designers.

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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
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Cite this: “James Madison University Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/james-madison-university/majors/marketing (College Scorecard and BLS data).