Hallmark University

Hallmark University is a moderately selective private nonprofit university in San Antonio, Texas. It admits about 1 in 2 applicants, graduates 66% of its students within six years, and its former students earn a median $40,183 ten years after starting college, more than 15% of the Texas colleges we cover.

Show numbers for my family

Yearly household income. Saved on this device only. No account needed.

Acceptance rate
51%

More selective than 83% of Texas colleges we cover.

College Scorecard, Fall 2024 entering class

What your family pays
$12,513 /yr

Average after grants for all families receiving federal aid. Pick your income above.

Graduation rate
66%

Higher than 84% of Texas colleges we cover and 72% of colleges nationwide. U.S. median 54%.

Within 6 years · College Scorecard

Earnings after college
$40,183

Higher than 15% of Texas colleges we cover and 13% of colleges nationwide. U.S. median $53,263.

Median, 10 years after starting · College Scorecard

Hallmark University acceptance rate & admissions

Of 113 applicants, Hallmark University admitted 111 and 110 enrolled (IPEDS, Fall 2023 entering class).

113
Applied
111
Admitted
110
Enrolled

IPEDS Admissions, Fall 2023 entering class

First-years who sent SAT scores0%
First-year students who return74%
Pell Grant recipients53%
First-generation students46%
Women / men35% / 65%

Test scores: College Scorecard, Fall 2024. Other figures: College Scorecard; IPEDS

Hallmark University tuition, cost & net price

What families actually pay per year, by income

Average net price after grants and scholarships for students who receive federal aid. Tap your income band.

College Scorecard, latest reported year (federal aid recipients)

Sticker price (before aid)

Tuition & fees—
Housing & meals, on campus—
Books & supplies—
Total cost of attendance—

IPEDS 2023-24 cost items; total from College Scorecard

Median debt at graduation$18,989
Loan default rate1.0%3-year rate, 2017 repayment cohort

College Scorecard; Urban Institute Education Data Portal

Full cost breakdown, in-state vs out-of-state →

State aid: Texas residents with financial need attending eligible private nonprofit Texas colleges may receive a Tuition Equalization Grant (TEG); amounts are set each year. Not included in the prices above. Texas Higher Education Coordinating Board (College for All Texans)

What Hallmark University costs to finish, and how fast it pays back

Graduates of Hallmark University took 4.0 years on average to finish, so the yearly price adds up to the total below. Payback compares former students' earnings with what high school graduates earn in Texas. The figures follow your residency and income choices above.

Family incomeNet price / yrCost to finishYears to pay back
$0–30k$10,662$42,6486.4 years
$30–48k$12,406$49,6247.4 years
$48–75k$14,719$58,8768.8 years
$75–110k$15,330$61,3209.2 years
$110k+$15,606$62,4249.4 years

Cost to finish = yearly price × 4.0 years, the average time graduates took (58% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of former students 10 years after starting ($40,183) minus $33,516 for high school graduates ages 25-34 in TX (Census ACS 2020-2024), a gain of $6,667 a year. Before taxes, loan interest and earnings given up while in school. Method

College Scorecard (net price, earnings); IPEDS Graduation Rates (time to finish); U.S. Census Bureau ACS (high school earnings). Calculated by EducationGuide.

Best-value colleges in Texas for your income →

Hallmark University majors, earnings & careers

Hallmark University offers 5 bachelor's majors across 4 areas. Earnings below are for this school's graduates of each major, four years after finishing.

  • Technology & Computing · 2
  • Business & Finance · 1
  • Health & Medicine · 1
  • Trades & Applied Technology · 1

Highest-earning majors at Hallmark University

MajorEarnings, 4 yrsMedian debt
Information Technology$58,501$37,432
Business Administration$48,295$43,236
Quick list of all 5 majors
  • Air Transportation—
  • Business Administration$48,295
  • Computer Systems Networking and Telecommunications—
  • Information Technology$58,501
  • Nursing—

— means too few graduates to report earnings.

College Scorecard field of study, latest release

All majors by area with earnings 1 and 4 years out, and debt →

Information Technology → Network / systems administrator

$96,770
San Antonio
$101,240
Texas
$99,130
U.S.

Median annual wage for all workers in this job, not only new graduates. U.S. jobs projected to shrink 4.1% from 2025 to 2035.

BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35

Business Administration → Management analyst

$95,760
San Antonio
$101,400
Texas
$101,860
U.S.

Median annual wage for all workers in this job, not only new graduates. U.S. jobs projected to grow 10.1% from 2025 to 2035.

BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35

Living in San Antonio

Cost of living
5% below the U.S. average

Overall prices in the San Antonio-New Braunfels, TX area.

BEA Regional Price Parities, 2024

Off-campus rent, 1 bedroom
$1,196/mo

2 bedrooms $1,441. Housing costs 5% below the U.S. average.

HUD Fair Market Rent, FY2027

Weather
65° / 97°

January and July average highs. 32 inches of rain a year, almost no snow.

NOAA Climate Normals 1991-2020

Natural hazard risk
Relatively High

Highest: tornado (very high); river flooding (very high); heat wave (relatively high); winter weather (relatively high).

FEMA National Risk Index, Bexar County

Campus & students

Total enrollment (incl. graduate)879
First-year students from Texas95%
Next most common home statesCalifornia, New Mexico, New York
Undergraduate degrees awarded, 2023-2457% bachelor's · 43% associate
Campus typePrimarily nonresidential
Student bodyHispanic 48% · White 27% · Black 10% · Two or more 8%International 0%

IPEDS fall enrollment; Carnegie Classification; EADA via Urban Institute

Bexar County at a glance

Population2,067,341
Median household income$72,341
Adults with a bachelor's degree32%
Median age35

U.S. Census Bureau, ACS 5-year 2024

Compare Hallmark University with similar schools

Similar private colleges in Texas by selectivity, graduation rate and size. Tap “Why?” to see where the price difference comes from.

SchoolAcceptanceYou'd payGraduationEarnings, 10 yrsPrice gap
Hallmark University51%$12,51366%$40,183This school
Austin College48%$21,10767%$61,296
University of Dallas53%$22,61073%$58,285
Parker University—$29,13574%$42,091
Southwestern University43%$29,22473%$56,878

College Scorecard, latest reported year. “You'd pay” follows your residency and income choices above.

Common questions about Hallmark University

What is the Hallmark University acceptance rate?

Hallmark University accepts 51% of applicants (College Scorecard). In the latest IPEDS admissions year, 111 of 113 applicants were admitted.

How much does Hallmark University cost per year?

The sticker price (cost of attendance) is — a year. After grants and scholarships, students receiving federal aid pay $12,513 a year on average; families earning $0–30k pay $10,662 and families earning $110k+ pay $15,606.

How much do Hallmark University graduates earn?

Former Hallmark University students earn a median $40,183 ten years after starting college, compared with a U.S. median of $53,263 across the colleges we cover.

What is the Hallmark University graduation rate?

66% of first-time, full-time students graduate within six years, and 74% return for their second year.

How long does a Hallmark University degree take to pay off?

For a family earning $48–75k, finishing at Hallmark University costs about $58,876 after grants ($14,719 a year for 4.0 years, the average time graduates took). Former students earn a median $40,183 ten years after starting, $6,667 more than high school graduates in Texas ($33,516), so the cost is repaid in 8.8 years of that gain, before taxes and interest (EducationGuide calculation).

Is Hallmark University the right fit for your family?

Get a free report comparing Hallmark University with up to 4 other schools on what you'd actually pay, what graduates in your major earn, and how each fits your priorities.

Build my free reportCheck my chances of getting in

We never share your contact information.

Sources on this page: U.S. Department of Education College Scorecard and IPEDS; U.S. Census Bureau (ACS); Bureau of Labor Statistics (OEWS, Employment Projections); Bureau of Economic Analysis; HUD; NOAA; FEMA; Urban Institute Education Data Portal (ODC-By); Wikidata. “Colleges we cover” means colleges awarding bachelor's degrees to at least 100 undergraduates. Averages are not quotes; confirm costs with the school. How we score
Data: download this school's data (JSON) · Markdown · all datasets
Cite this: “Hallmark University: cost, admissions and outcomes,” EducationGuide.com, https://educationguide.com/colleges/hallmark-university (College Scorecard and IPEDS data).