U.S. median for this major: $66,808.
College Scorecard field of study; 102 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 37% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $27,042. College Scorecard.
ETSU Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses ETSU's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $12,433 | $54,457 | 2.3 years |
| $30–48k | $14,289 | $62,586 | 2.6 years |
| $48–75k | $16,400 | $71,832 | 3.0 years |
| $75–110k | $20,588 | $90,175 | 3.7 years |
| $110k+ | $21,193 | $92,825 | 3.9 years |
Cost to finish = yearly price × 4.4 years, the average time graduates took (34% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($58,583) minus $34,518 for high school graduates ages 25-34 in TN (Census ACS 2020-2024), a gain of $24,065 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at Tennessee colleges
Every Tennessee college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | Lipscomb University | $77,996 | $24,625 | $24,739 | 72% |
| 2 | Belmont University | $71,561 | — | $33,147 | 71% |
| 3 | The University of Tennessee-Knoxville | $70,661 | $19,500 | $18,976 | 74% |
| 4 | University of Memphis | $67,468 | $21,904 | $12,397 | 51% |
| 5 | Tennessee Technological University | $64,892 | $17,425 | $14,246 | 58% |
| 6 | Tennessee Wesleyan University | $61,564 | — | $14,836 | 48% |
| 7 | Middle Tennessee State University | $60,217 | $20,708 | $13,359 | 54% |
| 8 | East Tennessee State University | $58,583 | $21,819 | $15,983 | 53% |
| 9 | Union University | $57,184 | $23,250 | $27,171 | 66% |
| 10 | Austin Peay State University | $53,734 | $23,291 | $9,735 | 40% |
| 11 | The University of Tennessee-Martin | $48,255 | $17,548 | $10,701 | 53% |
11 more Tennessee colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at ETSU, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About ETSU
- Acceptance rate: 86% · admissions
- Graduation rate: 53% within 6 years
- Median earnings, all majors, 10 years after starting: $44,859
- Full cost breakdown · all 51 majors · overview
Related majors at ETSU
- Business Administration$55,719
- Economics—
- Business Economics—
- Accounting$57,642
- Finance$58,232
ETSU Marketing questions
How much do ETSU Marketing graduates earn?
Marketing graduates of East Tennessee State University earn a median $58,583 four years after graduating and $35,632 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do ETSU Marketing graduates have?
The median federal loan debt for Marketing graduates of East Tennessee State University is $21,819, about 37% of their median earnings four years out. Nationally the median is $24,214.
Is ETSU a good school for Marketing in Tennessee?
On pay, Marketing graduates of East Tennessee State University earn $58,583 four years out, $2,981 below the median for the same major across 11 Tennessee colleges ($61,564) and $8,225 below the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does ETSU rank for Marketing in Tennessee?
Of 11 Tennessee colleges reporting Marketing graduate earnings, East Tennessee State University ranks 8th. The highest is Lipscomb University at $77,996.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $58,760 in the Johnson City, TN area and $78,760 nationally. Others include sales managers and web and digital interface designers.
Is ETSU the right fit for your family?
Get a free report comparing ETSU with up to 4 other schools on what you'd actually pay, what graduates in your major earn, and how each fits your priorities.
Build my free reportCheck my chances of getting inWe never share your contact information.
Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “East Tennessee State University Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/east-tennessee-state-university/majors/marketing (College Scorecard and BLS data).