U.S. median for this major: $66,808.
College Scorecard field of study; 139 graduates with earnings reported
Median for graduates who received federal aid.
College Scorecard field of study
About 28% of median earnings 4 years out. U.S. median $24,214.
College Scorecard field of study (federal loans)
Average after grants for all families receiving federal aid. Pick your income above.
Sticker price $23,169. College Scorecard.
Appalachian State University Marketing: pay against the field, and payback
Same major, other colleges
Median earnings 4 years after graduating; state and U.S. figures are the median of each covered college's graduates in this major. College Scorecard; calculated by EducationGuide.
Marketing nationally: jobs, pay at ages 25-34, every state →
Cost to finish and years to pay back, by income
Uses Appalachian State University's school-wide net price (no college reports it by major) and this major's graduate earnings.
| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| $0–30k | $9,325 | $39,445 | 1.1 years |
| $30–48k | $11,600 | $49,068 | 1.4 years |
| $48–75k | $15,204 | $64,313 | 1.8 years |
| $75–110k | $20,840 | $88,153 | 2.5 years |
| $110k+ | $22,382 | $94,676 | 2.6 years |
Cost to finish = yearly price × 4.2 years, the average time graduates took (58% finished in 4 years; students who entered fall 2017, IPEDS). Years to pay back = cost to finish ÷ the earnings gain: median earnings of Marketing graduates 4 years after graduating ($69,439) minus $33,516 for high school graduates ages 25-34 in NC (Census ACS 2020-2024), a gain of $35,923 a year. Before taxes, loan interest and earnings given up while in school. Method
College Scorecard; IPEDS Graduation Rates; U.S. Census Bureau ACS. Calculated by EducationGuide.
Marketing at North Carolina colleges
Every North Carolina college we cover that reports Marketing graduate earnings, highest first. Net price is the school-wide average after grants. Colleges marked "mostly 2-year" or "bachelor's & associate" award more associate degrees than bachelor's; their bachelor's programs often serve working adults finishing a degree (for example, nurses completing a BSN), so their graduates' earnings can run higher than those of students starting college at 18.
| Rank | College | Earnings, 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|---|
| 1 | Elon University | $95,163 | $21,500 | $41,555 | 84% |
| 2 | East Carolina University | $73,626 | $24,992 | $15,739 | 63% |
| 3 | Wingate University | $72,630 | $23,100 | $20,748 | 46% |
| 4 | High Point University | $69,721 | — | $38,707 | 74% |
| 5 | Appalachian State University | $69,439 | $19,500 | $16,836 | 75% |
| 6 | University of North Carolina at Charlotte | $66,574 | $21,500 | $15,435 | 69% |
| 7 | Johnson & Wales University-Charlottebachelor's & associate | $64,321 | $26,675 | $27,426 | 49% |
| 8 | Campbell University | $63,181 | $18,994 | $24,516 | 61% |
| 9 | North Carolina A & T State University | $59,747 | $27,375 | $10,846 | 57% |
| 10 | Western Carolina University | $56,568 | $23,508 | $13,315 | 60% |
| 11 | North Carolina Wesleyan University | $49,827 | $26,354 | $17,432 | 42% |
| 12 | Winston-Salem State University | $45,930 | — | $13,479 | 47% |
11 more North Carolina colleges offer Marketing but have too few graduates to report earnings.
Careers for Marketing graduates
Marketing specialist
Median annual wage, all workers. U.S. jobs +7.0% by 2035. Typical entry: bachelor's degree.
Sales Managers
Median annual wage, all workers. U.S. jobs +4.5% by 2035. Typical entry: bachelor's degree.
Web and Digital Interface Designers
Median annual wage, all workers. U.S. jobs +6.0% by 2035. Typical entry: bachelor's degree.
BLS Occupational Employment and Wage Statistics, May 2025; Employment Projections 2025-35. Careers from the federal major-to-occupation crosswalk.
What families pay at Appalachian State University, by income
School-wide average after grants for students receiving federal aid. Tap your band.
College Scorecard
About Appalachian State University
- Acceptance rate: 90% · admissions
- Graduation rate: 75% within 6 years
- Median earnings, all majors, 10 years after starting: $51,836
- Full cost breakdown · all 72 majors · overview
Related majors at Appalachian State University
- Business Administration$64,932
- Economics$67,285
- Management Science / Analytics$83,033
- Business Economics—
- Accounting$85,580
- Finance$75,396
Appalachian State University Marketing questions
How much do Appalachian State University Marketing graduates earn?
Marketing graduates of Appalachian State University earn a median $69,439 four years after graduating and $42,999 one year after. The U.S. median for Marketing graduates across 497 colleges is $66,808.
How much debt do Appalachian State University Marketing graduates have?
The median federal loan debt for Marketing graduates of Appalachian State University is $19,500, about 28% of their median earnings four years out. Nationally the median is $24,214.
Is Appalachian State University a good school for Marketing in North Carolina?
On pay, Marketing graduates of Appalachian State University earn $69,439 four years out, $3,991 above the median for the same major across 12 North Carolina colleges ($65,448) and $2,631 above the U.S. median ($66,808). Medians of each college's graduates; EducationGuide calculation from College Scorecard.
Where does Appalachian State University rank for Marketing in North Carolina?
Of 12 North Carolina colleges reporting Marketing graduate earnings, Appalachian State University ranks 5th. The highest is Elon University at $95,163.
What jobs do Marketing graduates get?
A common career is marketing specialist, with a median wage of $78,410 in North Carolina and $78,760 nationally. Others include sales managers and web and digital interface designers.
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Sources: U.S. Department of Education College Scorecard (field of study: median earnings and federal loan debt of graduates who received federal aid); BLS. How we score
Data: JSON · Markdown · all datasets
Cite this: “Appalachian State University Marketing: earnings, debt and careers,” EducationGuide.com, https://educationguide.com/colleges/appalachian-state-university/majors/marketing (College Scorecard and BLS data).