# West Texas A & M University: Marketing (bachelor's)

Canyon, TX. IPEDS 229814, CIP 52.14. Page: https://educationguide.com/colleges/west-texas-a-and-m-university/majors/marketing

## Graduate outcomes
- Median earnings 1 year after graduating: $40,465
- Median earnings 4 years after graduating: $58,303 (U.S. median for this major: $66,808 across 497 colleges)
- Median federal loan debt: $23,050 (U.S. median $24,214)
- Rank in TX: 29 of 43 colleges by 4-year earnings
- Versus the TX median for this major (43 colleges, $63,088): -$4,785
- Versus the U.S. median: -$8,505

## Cost to finish and years to pay back (EducationGuide calculation)
School-wide net price x 4.8 years (average time graduates took). Earnings gain = $58,303 minus $33,516 for high school graduates ages 25-34 in TX (Census ACS 2020-2024).

| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| 0-30k | $16,525 | $79,320 | 3.2 years |
| 30-48k | $17,218 | $82,646 | 3.3 years |
| 48-75k | $19,268 | $92,486 | 3.7 years |
| 75-110k | $22,454 | $107,779 | 4.3 years |
| 110k+ | $23,439 | $112,507 | 4.5 years |

Method: https://educationguide.com/how-we-score#value

## Marketing at TX colleges
| College | Earnings 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|
| Texas Christian University | $97,148 | $19,250 | $36,660 | 86% |
| The University of Texas at Austin | $91,955 | $19,625 | $19,857 | 89% |
| Southern Methodist University | $88,627 | $20,500 | $40,892 | 84% |
| Trinity University | $84,347 | $23,500 | $23,464 | 84% |
| Saint Edward's University | $80,562 | $26,250 | $25,578 | 63% |
| University of St Thomas | $78,424 | not reported | $19,359 | 69% |
| Baylor University | $78,398 | $21,775 | $41,104 | 80% |
| Texas A&M University-College Station | $76,035 | $19,896 | $21,315 | 84% |
| The University of Texas at Dallas | $73,732 | $17,562 | $18,267 | 76% |
| Texas Tech University | $72,953 | $21,117 | $19,070 | 69% |
| Texas State University | $71,539 | $21,500 | $16,805 | 55% |
| Houston Christian University | $68,490 | not reported | $20,629 | 49% |
| University of Houston | $68,139 | $17,370 | $14,276 | 65% |
| Dallas Baptist University | $66,736 | $18,500 | $28,516 | 57% |
| University of North Texas | $66,673 | $19,540 | $15,649 | 61% |
| Nelson University | $66,477 | not reported | $21,662 | 42% |
| St. Mary's University | $66,151 | $24,267 | $21,145 | 59% |
| Abilene Christian University | $65,244 | $24,021 | $26,182 | 59% |
| University of Mary Hardin-Baylor | $64,581 | $27,000 | $26,106 | 49% |
| Texas A&M University-Kingsville | $64,558 | $27,000 | $12,090 | 42% |
| Schreiner University | $63,107 | not reported | $21,507 | 43% |
| The University of Texas at Arlington | $63,088 | $18,616 | $13,951 | 54% |
| Texas A & M University-Corpus Christi | $62,017 | $24,000 | $15,225 | 40% |
| University of Houston-Downtown | $61,866 | $22,500 | $10,542 | 33% |
| East Texas A&M University | $61,719 | not reported | $11,841 | 43% |
| University of Houston-Victoria | $61,341 | not reported | $8,109 | 26% |
| Prairie View A & M University | $58,810 | $33,000 | $13,570 | 43% |
| The University of Texas at Tyler | $58,325 | $17,495 | $13,323 | 54% |
| West Texas A & M University | $58,303 | $23,050 | $19,487 | 55% |
| Stephen F Austin State University | $57,974 | $23,500 | $14,260 | 53% |
| The University of Texas at San Antonio | $57,885 | $22,500 | $10,836 | 53% |
| Tarleton State University | $57,478 | $22,303 | $20,783 | 48% |
| Lamar University | $57,355 | not reported | $9,366 | 37% |
| Texas Woman's University | $57,227 | $17,375 | $11,963 | 49% |
| Midwestern State University | $55,986 | $28,026 | $11,656 | 43% |
| Texas Wesleyan University | $55,615 | $23,000 | $24,066 | 32% |
| Sam Houston State University | $55,522 | $21,957 | $16,404 | 55% |
| University of Houston-Clear Lake | $55,280 | $12,500 | $15,563 | 52% |
| Angelo State University | $53,634 | $19,500 | $15,091 | 44% |
| The University of Texas at El Paso | $49,068 | $16,551 | $9,403 | 50% |
| Texas A&M University-San Antonio | $48,687 | $30,724 | $11,196 | 40% |
| The University of Texas Rio Grande Valley | $45,859 | $16,912 | $4,831 | 51% |
| Texas Southern University | $41,768 | $32,500 | $16,590 | 22% |

## Careers
- Marketing specialist (SOC 13-1160): median wage $61,380 Amarillo, TX, $72,520 TX, $78,760 U.S.; U.S. jobs 7% by 2035
- Sales Managers (SOC 11-2022): median wage $113,350 Amarillo, TX, $136,020 TX, $148,270 U.S.; U.S. jobs 4.5% by 2035
- Web and Digital Interface Designers (SOC 15-1255): median wage $77,570 Amarillo, TX, $102,650 TX, $104,000 U.S.; U.S. jobs 6% by 2035

## Sources and years
- Earnings (4 yr): Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars; debt: NSLDS pooled AY2018-19, AY2019-20 cohort

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).