# University of Louisville: Marketing (bachelor's)

Louisville, KY. IPEDS 157289, CIP 52.14. Page: https://educationguide.com/colleges/university-of-louisville/majors/marketing

## Graduate outcomes
- Median earnings 1 year after graduating: $47,704
- Median earnings 4 years after graduating: $68,074 (U.S. median for this major: $66,808 across 497 colleges)
- Median federal loan debt: $21,384 (U.S. median $24,214)
- Rank in KY: 2 of 7 colleges by 4-year earnings
- Versus the KY median for this major (7 colleges, $60,222): +$7,852
- Versus the U.S. median: +$1,266

## Cost to finish and years to pay back (EducationGuide calculation)
School-wide net price x 4.35 years (average time graduates took). Earnings gain = $68,074 minus $33,516 for high school graduates ages 25-34 in KY (Census ACS 2020-2024).

| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| 0-30k | $15,138 | $65,850 | 1.9 years |
| 30-48k | $14,601 | $63,514 | 1.8 years |
| 48-75k | $16,419 | $71,423 | 2.1 years |
| 75-110k | $20,995 | $91,328 | 2.6 years |
| 110k+ | $25,186 | $109,559 | 3.2 years |

Method: https://educationguide.com/how-we-score#value

## Marketing at KY colleges
| College | Earnings 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|
| University of Kentucky | $70,776 | $24,225 | $18,851 | 71% |
| University of Louisville | $68,074 | $21,384 | $17,988 | 61% |
| Northern Kentucky University | $67,018 | $22,387 | $8,191 | 52% |
| Western Kentucky University | $60,222 | $23,250 | $10,990 | 56% |
| Murray State University | $56,780 | $21,997 | $9,096 | 61% |
| Eastern Kentucky University | $53,559 | $25,189 | $11,040 | 50% |
| Morehead State University | $41,206 | $25,900 | $9,793 | 52% |

## Careers
- Marketing specialist (SOC 13-1160): median wage $63,280 Louisville/Jefferson County, KY-IN, $61,480 KY, $78,760 U.S.; U.S. jobs 7% by 2035
- Sales Managers (SOC 11-2022): median wage $137,880 Louisville/Jefferson County, KY-IN, $128,650 KY, $148,270 U.S.; U.S. jobs 4.5% by 2035
- Web and Digital Interface Designers (SOC 15-1255): median wage $76,280 Louisville/Jefferson County, KY-IN, $77,000 KY, $104,000 U.S.; U.S. jobs 6% by 2035

## Sources and years
- Earnings (4 yr): Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars; debt: NSLDS pooled AY2018-19, AY2019-20 cohort

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).