{"@context":"https://schema.org","@type":"EducationalOccupationalProgram","data_version":"1.0","generated_from":"2026-10-11","license":"Free to reuse with attribution: cite \"EducationGuide.com\" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).","url":"https://educationguide.com/colleges/university-of-houston/majors/general-sales-merchandising-and-related-marketing-operations","ids":{"ipeds_unitid":225511,"cip4":"52.18","school_slug":"university-of-houston","major_slug":"general-sales-merchandising-and-related-marketing-operations"},"school":{"name":"University of Houston","city":"Houston","state":"TX","control":"Public","url":"https://educationguide.com/colleges/university-of-houston","data":"https://educationguide.com/data/colleges/university-of-houston.json"},"major":{"name":"General Sales, Merchandising and Related Marketing Operations","area":"Business & Finance","credential":"Bachelor's degree"},"outcomes":{"median_earnings_1yr":50957,"median_earnings_4yr":72199,"median_debt":24250,"debt_to_earnings_4yr":0.336,"year":{"earnings_1yr":"Treasury AY2018-19, AY2019-20 pooled earnings cohort measured in CY2020, CY2021, inflation adjusted to 2022 dollars","earnings_4yr":"Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars","debt":"NSLDS pooled AY2018-19, AY2019-20 cohort"},"source":"College Scorecard field of study (graduates who received federal aid)"},"national":{"colleges_reporting":25,"median_earnings_4yr":75796,"median_debt":24261},"compared_with_same_major":{"calculated_by":"EducationGuide","state":{"geography":"TX","colleges_reporting":3,"median_earnings_4yr":93141,"difference":-20942},"us":{"colleges_reporting":25,"median_earnings_4yr":75796,"difference":-3597},"note":"State and U.S. medians are the median of each covered college's graduates in this major (4 years after graduating); a state median is published when at least 3 colleges in the state report earnings."},"value":{"calculated_by":"EducationGuide","time_to_finish":{"average_years_among_graduates":4.39,"finished_in_4_years":0.4455,"finished_within_6_years":0.6492,"cohort":4741,"entering_class":"Fall 2017","source":"IPEDS Graduation Rates (bachelor's-seeking cohort)"},"baseline":{"median_earnings_high_school_graduates":33516,"geography":"TX","ages":"25-34","years":"2020-2024","respondents":29337,"description":"high school graduates ages 25-34 in TX (Census ACS 2020-2024)","source":"U.S. Census Bureau ACS 5-year PUMS (microdata): ages 25-34, high school diploma or GED as highest level, not enrolled, earnings > 0; EducationGuide calculation"},"earnings_used":72199,"earnings_basis":"median earnings of this major's graduates 4 years after graduating (College Scorecard field of study); school-wide net price","by_family_income":{"0-30k":{"net_price_per_year":10929,"cost_to_finish":47978,"payback_years":1.2,"payback_status":"ok","payback_text":"1.2 years"},"30-48k":{"net_price_per_year":10220,"cost_to_finish":44866,"payback_years":1.2,"payback_status":"ok","payback_text":"1.2 years"},"48-75k":{"net_price_per_year":12528,"cost_to_finish":54998,"payback_years":1.4,"payback_status":"ok","payback_text":"1.4 years"},"75-110k":{"net_price_per_year":19197,"cost_to_finish":84275,"payback_years":2.2,"payback_status":"ok","payback_text":"2.2 years"},"110k+":{"net_price_per_year":23811,"cost_to_finish":104530,"payback_years":2.7,"payback_status":"ok","payback_text":"2.7 years"}},"method":"cost_to_finish = max(0, net price per year) x average years graduates took; payback_years = cost_to_finish / (earnings_used - baseline), one decimal; status over_cap above 20 years, no_premium when earnings do not exceed the baseline. 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