{"@context":"https://schema.org","@type":"EducationalOccupationalProgram","data_version":"1.0","generated_from":"2026-10-12","license":"Free to reuse with attribution: cite \"EducationGuide.com\" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).","url":"https://educationguide.com/colleges/university-of-central-arkansas/majors/public-relations-and-advertising","ids":{"ipeds_unitid":106704,"cip4":"09.09","school_slug":"university-of-central-arkansas","major_slug":"public-relations-and-advertising"},"school":{"name":"University of Central Arkansas","city":"Conway","state":"AR","control":"Public","url":"https://educationguide.com/colleges/university-of-central-arkansas","data":"https://educationguide.com/data/colleges/university-of-central-arkansas.json"},"major":{"name":"Public Relations and Advertising","area":"Communications & Media","credential":"Bachelor's degree"},"outcomes":{"median_earnings_1yr":35177,"median_earnings_4yr":45649,"median_debt":22800,"debt_to_earnings_4yr":0.499,"year":{"earnings_1yr":"Treasury AY2018-19, AY2019-20 pooled earnings cohort measured in CY2020, CY2021, inflation adjusted to 2022 dollars","earnings_4yr":"Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars","debt":"NSLDS pooled AY2018-19, AY2019-20 cohort"},"source":"College Scorecard field of study (graduates who received federal aid)"},"national":{"colleges_reporting":173,"median_earnings_4yr":62264,"median_debt":24722},"compared_with_same_major":{"calculated_by":"EducationGuide","state":{"geography":"AR","colleges_reporting":3,"median_earnings_4yr":51434,"difference":-5785},"us":{"colleges_reporting":173,"median_earnings_4yr":62264,"difference":-16615},"note":"State and U.S. medians are the median of each covered college's graduates in this major (4 years after graduating); a state median is published when at least 3 colleges in the state report earnings."},"value":{"calculated_by":"EducationGuide","time_to_finish":{"average_years_among_graduates":4.29,"finished_in_4_years":0.4032,"finished_within_6_years":0.5298,"cohort":1927,"entering_class":"Fall 2017","source":"IPEDS Graduation Rates (bachelor's-seeking cohort)"},"baseline":{"median_earnings_high_school_graduates":32399,"geography":"AR","ages":"25-34","years":"2020-2024","respondents":3837,"description":"high school graduates ages 25-34 in AR (Census ACS 2020-2024)","source":"U.S. Census Bureau ACS 5-year PUMS (microdata): ages 25-34, high school diploma or GED as highest level, not enrolled, earnings > 0; EducationGuide calculation"},"earnings_used":45649,"earnings_basis":"median earnings of this major's graduates 4 years after graduating (College Scorecard field of study); school-wide net price","by_family_income":{"0-30k":{"net_price_per_year":14656,"cost_to_finish":62874,"payback_years":4.7,"payback_status":"ok","payback_text":"4.7 years"},"30-48k":{"net_price_per_year":13988,"cost_to_finish":60009,"payback_years":4.5,"payback_status":"ok","payback_text":"4.5 years"},"48-75k":{"net_price_per_year":16203,"cost_to_finish":69511,"payback_years":5.2,"payback_status":"ok","payback_text":"5.2 years"},"75-110k":{"net_price_per_year":20318,"cost_to_finish":87164,"payback_years":6.6,"payback_status":"ok","payback_text":"6.6 years"},"110k+":{"net_price_per_year":20157,"cost_to_finish":86474,"payback_years":6.5,"payback_status":"ok","payback_text":"6.5 years"}},"method":"cost_to_finish = max(0, net price per year) x average years graduates took; payback_years = cost_to_finish / (earnings_used - baseline), one decimal; status over_cap above 20 years, no_premium when earnings do not exceed the baseline. Before taxes, loan interest and earnings given up while in school. In-state net price for public colleges.","method_url":"https://educationguide.com/how-we-score#value"},"state_rank":{"rank":3,"of":3,"by":"median earnings 4 years after graduating"},"state_comparison":[{"ipeds_unitid":106458,"name":"Arkansas State University","mostly_two_year":false,"median_earnings_4yr":54196,"median_debt":23250,"net_price_average":12366,"graduation_rate_6yr":0.554,"url":"https://educationguide.com/colleges/arkansas-state-university/majors/public-relations-and-advertising"},{"ipeds_unitid":107044,"name":"Harding University","mostly_two_year":false,"median_earnings_4yr":51434,"median_debt":26854,"net_price_average":22130,"graduation_rate_6yr":0.688,"url":"https://educationguide.com/colleges/harding-university/majors/public-relations-and-advertising"},{"ipeds_unitid":106704,"name":"University of Central Arkansas","mostly_two_year":false,"median_earnings_4yr":45649,"median_debt":22800,"net_price_average":16511,"graduation_rate_6yr":0.535,"url":"https://educationguide.com/colleges/university-of-central-arkansas/majors/public-relations-and-advertising"}],"careers":[{"soc":"27-3030","title":"Public relations specialist","median_wage_metro":61710,"metro":"Little Rock-North Little Rock-Conway, AR","median_wage_state":65000,"median_wage_us":74750,"us_job_growth_2025_2035_pct":1.8,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"},{"soc":"13-1151","title":"Training and Development Specialists","median_wage_metro":52370,"metro":"Little Rock-North Little Rock-Conway, AR","median_wage_state":52290,"median_wage_us":69280,"us_job_growth_2025_2035_pct":10.8,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"},{"soc":"11-3121","title":"Human Resources Managers","median_wage_metro":103060,"metro":"Little Rock-North Little Rock-Conway, AR","median_wage_state":108580,"median_wage_us":149280,"us_job_growth_2025_2035_pct":5.5,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"}],"school_context":{"net_price_average":16511,"net_price_by_family_income":{"0-30k":14656,"30-48k":13988,"48-75k":16203,"75-110k":20318,"110k+":20157},"acceptance_rate":0.895,"graduation_rate_6yr":0.535,"year":{"net_price":"AcadYr 2023-24, reported in IPEDS DCY2024-25"}},"methodology":"https://educationguide.com/how-we-score"}