# Texas State University: Specialized Sales, Merchandising and Marketing Operations (bachelor's)

San Marcos, TX. IPEDS 228459, CIP 52.19. Page: https://educationguide.com/colleges/texas-state-university/majors/specialized-sales-merchandising-and-marketing-operations

## Graduate outcomes
- Median earnings 1 year after graduating: $33,040
- Median earnings 4 years after graduating: $58,794 (U.S. median for this major: $56,160 across 37 colleges)
- Median federal loan debt: $24,156 (U.S. median $26,345)
- Rank in TX: 5 of 8 colleges by 4-year earnings
- Versus the TX median for this major (8 colleges, $60,402): -$1,608
- Versus the U.S. median: +$2,634

## Cost to finish and years to pay back (EducationGuide calculation)
School-wide net price x 4.41 years (average time graduates took). Earnings gain = $58,794 minus $33,516 for high school graduates ages 25-34 in TX (Census ACS 2020-2024).

| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| 0-30k | $12,715 | $56,073 | 2.2 years |
| 30-48k | $13,557 | $59,786 | 2.4 years |
| 48-75k | $13,804 | $60,876 | 2.4 years |
| 75-110k | $20,028 | $88,323 | 3.5 years |
| 110k+ | $24,713 | $108,984 | 4.3 years |

Method: https://educationguide.com/how-we-score#value

## Specialized Sales, Merchandising and Marketing Operations at TX colleges
| College | Earnings 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|
| Baylor University | $67,066 | $23,115 | $41,104 | 80% |
| Texas Tech University | $66,440 | $22,317 | $19,070 | 69% |
| Texas Christian University | $66,108 | $19,500 | $36,660 | 86% |
| Texas Woman's University | $62,009 | $23,108 | $11,963 | 49% |
| Texas State University | $58,794 | $24,156 | $16,805 | 55% |
| University of North Texas | $55,878 | $23,250 | $15,649 | 61% |
| Sam Houston State University | $47,823 | $27,000 | $16,404 | 55% |
| Stephen F Austin State University | $42,078 | not reported | $14,260 | 53% |

## Careers
- Market Research Analysts and Marketing Specialists (SOC 13-1161): median wage $80,460 Austin-Round Rock-San Marcos, TX, $72,520 TX, $78,760 U.S.; U.S. jobs 7% by 2035
- Securities, Commodities, and Financial Services Sales Agents (SOC 41-3031): median wage $77,870 Austin-Round Rock-San Marcos, TX, $78,470 TX, $78,660 U.S.; U.S. jobs 1.4% by 2035
- Marketing Managers (SOC 11-2021): median wage $164,920 Austin-Round Rock-San Marcos, TX, $147,880 TX, $166,790 U.S.; U.S. jobs 6.9% by 2035

## Sources and years
- Earnings (4 yr): Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars; debt: NSLDS pooled AY2018-19, AY2019-20 cohort

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).