# Tennessee Technological University: Marketing (bachelor's)

Cookeville, TN. IPEDS 221847, CIP 52.14. Page: https://educationguide.com/colleges/tennessee-technological-university/majors/marketing

## Graduate outcomes
- Median earnings 1 year after graduating: $39,990
- Median earnings 4 years after graduating: $64,892 (U.S. median for this major: $66,808 across 497 colleges)
- Median federal loan debt: $17,425 (U.S. median $24,214)
- Rank in TN: 5 of 11 colleges by 4-year earnings
- Versus the TN median for this major (11 colleges, $61,564): +$3,328
- Versus the U.S. median: -$1,916

## Cost to finish and years to pay back (EducationGuide calculation)
School-wide net price x 4.42 years (average time graduates took). Earnings gain = $64,892 minus $34,518 for high school graduates ages 25-34 in TN (Census ACS 2020-2024).

| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| 0-30k | $9,815 | $43,382 | 1.4 years |
| 30-48k | $10,445 | $46,167 | 1.5 years |
| 48-75k | $13,861 | $61,266 | 2.0 years |
| 75-110k | $17,245 | $76,223 | 2.5 years |
| 110k+ | $18,936 | $83,697 | 2.8 years |

Method: https://educationguide.com/how-we-score#value

## Marketing at TN colleges
| College | Earnings 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|
| Lipscomb University | $77,996 | $24,625 | $24,739 | 72% |
| Belmont University | $71,561 | not reported | $33,147 | 71% |
| The University of Tennessee-Knoxville | $70,661 | $19,500 | $18,976 | 74% |
| University of Memphis | $67,468 | $21,904 | $12,397 | 51% |
| Tennessee Technological University | $64,892 | $17,425 | $14,246 | 58% |
| Tennessee Wesleyan University | $61,564 | not reported | $14,836 | 48% |
| Middle Tennessee State University | $60,217 | $20,708 | $13,359 | 54% |
| East Tennessee State University | $58,583 | $21,819 | $15,983 | 53% |
| Union University | $57,184 | $23,250 | $27,171 | 66% |
| Austin Peay State University | $53,734 | $23,291 | $9,735 | 40% |
| The University of Tennessee-Martin | $48,255 | $17,548 | $10,701 | 53% |

## Careers
- Marketing specialist (SOC 13-1160): median wage not reported metro, $69,790 TN, $78,760 U.S.; U.S. jobs 7% by 2035
- Sales Managers (SOC 11-2022): median wage not reported metro, $128,040 TN, $148,270 U.S.; U.S. jobs 4.5% by 2035
- Web and Digital Interface Designers (SOC 15-1255): median wage not reported metro, $63,510 TN, $104,000 U.S.; U.S. jobs 6% by 2035

## Sources and years
- Earnings (4 yr): Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars; debt: NSLDS pooled AY2018-19, AY2019-20 cohort

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).