# Lasell University: Specialized Sales, Merchandising and Marketing Operations (bachelor's)

Newton, MA. IPEDS 166391, CIP 52.19. Page: https://educationguide.com/colleges/lasell-university/majors/specialized-sales-merchandising-and-marketing-operations

## Graduate outcomes
- Median earnings 1 year after graduating: $38,438
- Median earnings 4 years after graduating: $69,156 (U.S. median for this major: $56,160 across 37 colleges)
- Median federal loan debt: $27,000 (U.S. median $26,345)
- Rank in MA: 1 of 1 colleges by 4-year earnings
- Versus the U.S. median: +$12,996

## Cost to finish and years to pay back (EducationGuide calculation)
School-wide net price x 4.09 years (average time graduates took). Earnings gain = $69,156 minus $39,880 for high school graduates ages 25-34 in MA (Census ACS 2020-2024).

| Family income | Net price / yr | Cost to finish | Years to pay back |
|---|---|---|---|
| 0-30k | $18,334 | $74,986 | 2.6 years |
| 30-48k | $17,631 | $72,111 | 2.5 years |
| 48-75k | $25,139 | $102,819 | 3.5 years |
| 75-110k | $29,359 | $120,078 | 4.1 years |
| 110k+ | $32,947 | $134,753 | 4.6 years |

Method: https://educationguide.com/how-we-score#value

## Specialized Sales, Merchandising and Marketing Operations at MA colleges
| College | Earnings 4 yrs | Median debt | Avg. net price | Graduation |
|---|---|---|---|---|
| Lasell University | $69,156 | $27,000 | $27,511 | 59% |

## Careers
- Market Research Analysts and Marketing Specialists (SOC 13-1161): median wage $102,390 Boston-Cambridge-Newton, MA-NH, $101,810 MA, $78,760 U.S.; U.S. jobs 7% by 2035
- Securities, Commodities, and Financial Services Sales Agents (SOC 41-3031): median wage $101,200 Boston-Cambridge-Newton, MA-NH, $100,310 MA, $78,660 U.S.; U.S. jobs 1.4% by 2035
- Marketing Managers (SOC 11-2021): median wage $213,910 Boston-Cambridge-Newton, MA-NH, $212,020 MA, $166,790 U.S.; U.S. jobs 6.9% by 2035

## Sources and years
- Earnings (4 yr): Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars; debt: NSLDS pooled AY2018-19, AY2019-20 cohort

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).