{"@context":"https://schema.org","@type":"EducationalOccupationalProgram","data_version":"1.0","generated_from":"2026-10-12","license":"Free to reuse with attribution: cite \"EducationGuide.com\" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).","url":"https://educationguide.com/colleges/lasell-university/majors/marketing","ids":{"ipeds_unitid":166391,"cip4":"52.14","school_slug":"lasell-university","major_slug":"marketing"},"school":{"name":"Lasell University","city":"Newton","state":"MA","control":"Private nonprofit","url":"https://educationguide.com/colleges/lasell-university","data":"https://educationguide.com/data/colleges/lasell-university.json"},"major":{"name":"Marketing","area":"Business & Finance","credential":"Bachelor's degree"},"outcomes":{"median_earnings_1yr":41450,"median_earnings_4yr":67400,"median_debt":26500,"debt_to_earnings_4yr":0.393,"year":{"earnings_1yr":"Treasury AY2018-19, AY2019-20 pooled earnings cohort measured in CY2020, CY2021, inflation adjusted to 2022 dollars","earnings_4yr":"Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars","debt":"NSLDS pooled AY2018-19, AY2019-20 cohort"},"source":"College Scorecard field of study (graduates who received federal aid)"},"national":{"colleges_reporting":497,"median_earnings_4yr":66808,"median_debt":24214},"compared_with_same_major":{"calculated_by":"EducationGuide","state":{"geography":"MA","colleges_reporting":13,"median_earnings_4yr":76511,"difference":-9111},"us":{"colleges_reporting":497,"median_earnings_4yr":66808,"difference":592},"note":"State and U.S. medians are the median of each covered college's graduates in this major (4 years after graduating); a state median is published when at least 3 colleges in the state report earnings."},"value":{"calculated_by":"EducationGuide","time_to_finish":{"average_years_among_graduates":4.09,"finished_in_4_years":0.4927,"finished_within_6_years":0.5317,"cohort":410,"entering_class":"Fall 2017","source":"IPEDS Graduation Rates (bachelor's-seeking cohort)"},"baseline":{"median_earnings_high_school_graduates":39880,"geography":"MA","ages":"25-34","years":"2020-2024","respondents":5426,"description":"high school graduates ages 25-34 in MA (Census ACS 2020-2024)","source":"U.S. Census Bureau ACS 5-year PUMS (microdata): ages 25-34, high school diploma or GED as highest level, not enrolled, earnings > 0; EducationGuide calculation"},"earnings_used":67400,"earnings_basis":"median earnings of this major's graduates 4 years after graduating (College Scorecard field of study); school-wide net price","by_family_income":{"0-30k":{"net_price_per_year":18334,"cost_to_finish":74986,"payback_years":2.7,"payback_status":"ok","payback_text":"2.7 years"},"30-48k":{"net_price_per_year":17631,"cost_to_finish":72111,"payback_years":2.6,"payback_status":"ok","payback_text":"2.6 years"},"48-75k":{"net_price_per_year":25139,"cost_to_finish":102819,"payback_years":3.7,"payback_status":"ok","payback_text":"3.7 years"},"75-110k":{"net_price_per_year":29359,"cost_to_finish":120078,"payback_years":4.4,"payback_status":"ok","payback_text":"4.4 years"},"110k+":{"net_price_per_year":32947,"cost_to_finish":134753,"payback_years":4.9,"payback_status":"ok","payback_text":"4.9 years"}},"method":"cost_to_finish = max(0, net price per year) x average years graduates took; payback_years = cost_to_finish / (earnings_used - baseline), one decimal; status over_cap above 20 years, no_premium when earnings do not exceed the baseline. Before taxes, loan interest and earnings given up while in school. In-state net price for public colleges.","method_url":"https://educationguide.com/how-we-score#value"},"state_rank":{"rank":11,"of":13,"by":"median earnings 4 years after graduating"},"state_comparison":[{"ipeds_unitid":164924,"name":"Boston College","mostly_two_year":false,"median_earnings_4yr":106353,"median_debt":18000,"net_price_average":41704,"graduation_rate_6yr":0.908,"url":"https://educationguide.com/colleges/boston-college/majors/marketing"},{"ipeds_unitid":164739,"name":"Bentley University","mostly_two_year":false,"median_earnings_4yr":88461,"median_debt":26000,"net_price_average":37930,"graduation_rate_6yr":0.868,"url":"https://educationguide.com/colleges/bentley-university/majors/marketing"},{"ipeds_unitid":166629,"name":"University of Massachusetts-Amherst","mostly_two_year":false,"median_earnings_4yr":86299,"median_debt":23750,"net_price_average":22383,"graduation_rate_6yr":0.833,"url":"https://educationguide.com/colleges/university-of-massachusetts-amherst/majors/marketing"},{"ipeds_unitid":165671,"name":"Emmanuel College","mostly_two_year":false,"median_earnings_4yr":78338,"median_debt":27000,"net_price_average":26706,"graduation_rate_6yr":0.675,"url":"https://educationguide.com/colleges/emmanuel-college/majors/marketing"},{"ipeds_unitid":165699,"name":"Endicott College","mostly_two_year":false,"median_earnings_4yr":76948,"median_debt":26981,"net_price_average":40654,"graduation_rate_6yr":0.756,"url":"https://educationguide.com/colleges/endicott-college/majors/marketing"},{"ipeds_unitid":165662,"name":"Emerson College","mostly_two_year":false,"median_earnings_4yr":76623,"median_debt":24250,"net_price_average":49180,"graduation_rate_6yr":0.771,"url":"https://educationguide.com/colleges/emerson-college/majors/marketing"},{"ipeds_unitid":167996,"name":"Stonehill College","mostly_two_year":false,"median_earnings_4yr":76511,"median_debt":26000,"net_price_average":33016,"graduation_rate_6yr":0.76,"url":"https://educationguide.com/colleges/stonehill-college/majors/marketing"},{"ipeds_unitid":164562,"name":"Assumption University","mostly_two_year":false,"median_earnings_4yr":75091,"median_debt":27000,"net_price_average":29498,"graduation_rate_6yr":0.752,"url":"https://educationguide.com/colleges/assumption-university/majors/marketing"},{"ipeds_unitid":168005,"name":"Suffolk University","mostly_two_year":false,"median_earnings_4yr":71855,"median_debt":27000,"net_price_average":29618,"graduation_rate_6yr":0.609,"url":"https://educationguide.com/colleges/suffolk-university/majors/marketing"},{"ipeds_unitid":165866,"name":"Framingham State University","mostly_two_year":false,"median_earnings_4yr":68603,"median_debt":25962,"net_price_average":16114,"graduation_rate_6yr":0.478,"url":"https://educationguide.com/colleges/framingham-state-university/majors/marketing"},{"ipeds_unitid":166391,"name":"Lasell University","mostly_two_year":false,"median_earnings_4yr":67400,"median_debt":26500,"net_price_average":27511,"graduation_rate_6yr":0.586,"url":"https://educationguide.com/colleges/lasell-university/majors/marketing"},{"ipeds_unitid":167987,"name":"University of Massachusetts-Dartmouth","mostly_two_year":false,"median_earnings_4yr":64760,"median_debt":27000,"net_price_average":20927,"graduation_rate_6yr":0.521,"url":"https://educationguide.com/colleges/university-of-massachusetts-dartmouth/majors/marketing"},{"ipeds_unitid":167260,"name":"Nichols College","mostly_two_year":false,"median_earnings_4yr":60365,"median_debt":27000,"net_price_average":33036,"graduation_rate_6yr":0.626,"url":"https://educationguide.com/colleges/nichols-college/majors/marketing"}],"careers":[{"soc":"13-1160","title":"Marketing specialist","median_wage_metro":102390,"metro":"Boston-Cambridge-Newton, MA-NH","median_wage_state":101810,"median_wage_us":78760,"us_job_growth_2025_2035_pct":7,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"},{"soc":"11-2022","title":"Sales Managers","median_wage_metro":206610,"metro":"Boston-Cambridge-Newton, MA-NH","median_wage_state":191200,"median_wage_us":148270,"us_job_growth_2025_2035_pct":4.5,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"},{"soc":"15-1255","title":"Web and Digital Interface Designers","median_wage_metro":122270,"metro":"Boston-Cambridge-Newton, MA-NH","median_wage_state":113540,"median_wage_us":104000,"us_job_growth_2025_2035_pct":6,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"}],"school_context":{"net_price_average":27511,"net_price_by_family_income":{"0-30k":18334,"30-48k":17631,"48-75k":25139,"75-110k":29359,"110k+":32947},"acceptance_rate":0.812,"graduation_rate_6yr":0.586,"year":{"net_price":"AcadYr 2023-24, reported in IPEDS DCY2024-25"}},"methodology":"https://educationguide.com/how-we-score"}