{"@context":"https://schema.org","@type":"EducationalOccupationalProgram","data_version":"1.0","generated_from":"2026-10-12","license":"Free to reuse with attribution: cite \"EducationGuide.com\" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0).","url":"https://educationguide.com/colleges/austin-peay-state-university/majors/marketing","ids":{"ipeds_unitid":219602,"cip4":"52.14","school_slug":"austin-peay-state-university","major_slug":"marketing"},"school":{"name":"Austin Peay State University","city":"Clarksville","state":"TN","control":"Public","url":"https://educationguide.com/colleges/austin-peay-state-university","data":"https://educationguide.com/data/colleges/austin-peay-state-university.json"},"major":{"name":"Marketing","area":"Business & Finance","credential":"Bachelor's degree"},"outcomes":{"median_earnings_1yr":31334,"median_earnings_4yr":53734,"median_debt":23291,"debt_to_earnings_4yr":0.433,"year":{"earnings_1yr":"Treasury AY2018-19, AY2019-20 pooled earnings cohort measured in CY2020, CY2021, inflation adjusted to 2022 dollars","earnings_4yr":"Treasury AY2017-2018, AY2018-2019 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars","debt":"NSLDS pooled AY2018-19, AY2019-20 cohort"},"source":"College Scorecard field of study (graduates who received federal aid)"},"national":{"colleges_reporting":497,"median_earnings_4yr":66808,"median_debt":24214},"compared_with_same_major":{"calculated_by":"EducationGuide","state":{"geography":"TN","colleges_reporting":11,"median_earnings_4yr":61564,"difference":-7830},"us":{"colleges_reporting":497,"median_earnings_4yr":66808,"difference":-13074},"note":"State and U.S. medians are the median of each covered college's graduates in this major (4 years after graduating); a state median is published when at least 3 colleges in the state report earnings."},"value":{"calculated_by":"EducationGuide","time_to_finish":{"average_years_among_graduates":4.46,"finished_in_4_years":0.2693,"finished_within_6_years":0.425,"cohort":1047,"entering_class":"Fall 2017","source":"IPEDS Graduation Rates (bachelor's-seeking cohort)"},"baseline":{"median_earnings_high_school_graduates":34518,"geography":"TN","ages":"25-34","years":"2020-2024","respondents":8611,"description":"high school graduates ages 25-34 in TN (Census ACS 2020-2024)","source":"U.S. Census Bureau ACS 5-year PUMS (microdata): ages 25-34, high school diploma or GED as highest level, not enrolled, earnings > 0; EducationGuide calculation"},"earnings_used":53734,"earnings_basis":"median earnings of this major's graduates 4 years after graduating (College Scorecard field of study); school-wide net price","by_family_income":{"0-30k":{"net_price_per_year":7588,"cost_to_finish":33842,"payback_years":1.8,"payback_status":"ok","payback_text":"1.8 years"},"30-48k":{"net_price_per_year":8768,"cost_to_finish":39105,"payback_years":2,"payback_status":"ok","payback_text":"2.0 years"},"48-75k":{"net_price_per_year":10077,"cost_to_finish":44943,"payback_years":2.3,"payback_status":"ok","payback_text":"2.3 years"},"75-110k":{"net_price_per_year":13537,"cost_to_finish":60375,"payback_years":3.1,"payback_status":"ok","payback_text":"3.1 years"},"110k+":{"net_price_per_year":15078,"cost_to_finish":67248,"payback_years":3.5,"payback_status":"ok","payback_text":"3.5 years"}},"method":"cost_to_finish = max(0, net price per year) x average years graduates took; payback_years = cost_to_finish / (earnings_used - baseline), one decimal; status over_cap above 20 years, no_premium when earnings do not exceed the baseline. Before taxes, loan interest and earnings given up while in school. In-state net price for public colleges.","method_url":"https://educationguide.com/how-we-score#value"},"state_rank":{"rank":10,"of":11,"by":"median earnings 4 years after graduating"},"state_comparison":[{"ipeds_unitid":219976,"name":"Lipscomb University","mostly_two_year":false,"median_earnings_4yr":77996,"median_debt":24625,"net_price_average":24739,"graduation_rate_6yr":0.722,"url":"https://educationguide.com/colleges/lipscomb-university/majors/marketing"},{"ipeds_unitid":219709,"name":"Belmont University","mostly_two_year":false,"median_earnings_4yr":71561,"median_debt":null,"net_price_average":33147,"graduation_rate_6yr":0.707,"url":"https://educationguide.com/colleges/belmont-university"},{"ipeds_unitid":221759,"name":"The University of Tennessee-Knoxville","mostly_two_year":false,"median_earnings_4yr":70661,"median_debt":19500,"net_price_average":18976,"graduation_rate_6yr":0.739,"url":"https://educationguide.com/colleges/the-university-of-tennessee-knoxville/majors/marketing"},{"ipeds_unitid":220862,"name":"University of Memphis","mostly_two_year":false,"median_earnings_4yr":67468,"median_debt":21904,"net_price_average":12397,"graduation_rate_6yr":0.509,"url":"https://educationguide.com/colleges/university-of-memphis/majors/marketing"},{"ipeds_unitid":221847,"name":"Tennessee Technological University","mostly_two_year":false,"median_earnings_4yr":64892,"median_debt":17425,"net_price_average":14246,"graduation_rate_6yr":0.577,"url":"https://educationguide.com/colleges/tennessee-technological-university/majors/marketing"},{"ipeds_unitid":221731,"name":"Tennessee Wesleyan University","mostly_two_year":false,"median_earnings_4yr":61564,"median_debt":null,"net_price_average":14836,"graduation_rate_6yr":0.476,"url":"https://educationguide.com/colleges/tennessee-wesleyan-university"},{"ipeds_unitid":220978,"name":"Middle Tennessee State University","mostly_two_year":false,"median_earnings_4yr":60217,"median_debt":20708,"net_price_average":13359,"graduation_rate_6yr":0.537,"url":"https://educationguide.com/colleges/middle-tennessee-state-university/majors/marketing"},{"ipeds_unitid":220075,"name":"East Tennessee State University","mostly_two_year":false,"median_earnings_4yr":58583,"median_debt":21819,"net_price_average":15983,"graduation_rate_6yr":0.532,"url":"https://educationguide.com/colleges/east-tennessee-state-university/majors/marketing"},{"ipeds_unitid":221971,"name":"Union University","mostly_two_year":false,"median_earnings_4yr":57184,"median_debt":23250,"net_price_average":27171,"graduation_rate_6yr":0.66,"url":"https://educationguide.com/colleges/union-university/majors/marketing"},{"ipeds_unitid":219602,"name":"Austin Peay State University","mostly_two_year":false,"median_earnings_4yr":53734,"median_debt":23291,"net_price_average":9735,"graduation_rate_6yr":0.402,"url":"https://educationguide.com/colleges/austin-peay-state-university/majors/marketing"},{"ipeds_unitid":221768,"name":"The University of Tennessee-Martin","mostly_two_year":false,"median_earnings_4yr":48255,"median_debt":17548,"net_price_average":10701,"graduation_rate_6yr":0.525,"url":"https://educationguide.com/colleges/the-university-of-tennessee-martin/majors/marketing"}],"careers":[{"soc":"13-1160","title":"Marketing specialist","median_wage_metro":58020,"metro":"Clarksville, TN-KY","median_wage_state":69790,"median_wage_us":78760,"us_job_growth_2025_2035_pct":7,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"},{"soc":"11-2022","title":"Sales Managers","median_wage_metro":126820,"metro":"Clarksville, TN-KY","median_wage_state":128040,"median_wage_us":148270,"us_job_growth_2025_2035_pct":4.5,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"},{"soc":"15-1255","title":"Web and Digital Interface Designers","median_wage_metro":null,"metro":"Clarksville, TN-KY","median_wage_state":63510,"median_wage_us":104000,"us_job_growth_2025_2035_pct":6,"typical_entry_education":"Bachelor's degree","source":"BLS OEWS May 2025; BLS Employment Projections 2025-35"}],"school_context":{"net_price_average":9735,"net_price_by_family_income":{"0-30k":7588,"30-48k":8768,"48-75k":10077,"75-110k":13537,"110k+":15078},"acceptance_rate":0.964,"graduation_rate_6yr":0.402,"year":{"net_price":"AcadYr 2023-24, reported in IPEDS DCY2024-25"}},"methodology":"https://educationguide.com/how-we-score"}