# Market Research Analysts and Marketing Specialists

SOC 13-1161. Page: https://educationguide.com/careers/market-research-analysts-and-marketing-specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

## Pay and outlook
- U.S. median wage $78,760 (middle half $58,350–$108,310; BLS May 2025)
- Ages 25-34: median $69,055; 86% hold a bachelor's or higher (Census ACS 2020-2024)
- Jobs 2025-35: 7%; ~82k openings a year; typical entry: Bachelor's degree

## Fields of degree of young workers (ages 25-34, bachelor's+)
- Marketing And Marketing Research: 15% (https://educationguide.com/degrees/marketing, https://educationguide.com/degrees/specialized-sales-merchandising-and-marketing-operations)
- Communications: 10% (https://educationguide.com/degrees/communications, https://educationguide.com/degrees/communication-journalism-and-related-programs-other)
- Business Management And Administration: 6% (https://educationguide.com/degrees/business-administration)
- General Business: 4% (https://educationguide.com/degrees/business)
- Journalism: 4% (https://educationguide.com/degrees/journalism)
- Advertising And Public Relations: 4% (https://educationguide.com/degrees/public-relations-and-advertising)
- English Language And Literature: 4% (https://educationguide.com/degrees/english)
- Psychology: 3% (https://educationguide.com/degrees/psychology)
- Economics: 3% (https://educationguide.com/degrees/economics)
- Mass Media: 2% (https://educationguide.com/degrees/broadcasting-digital-media)

## Median wage by state
- AK: $66,710
- AL: $59,530
- AR: $65,430
- AZ: $71,940
- CA: $94,700
- CO: $93,050
- CT: $77,740
- DC: $98,090
- DE: $101,270
- FL: $75,450
- GA: $75,850
- GU: $42,240
- HI: $59,390
- IA: $66,390
- ID: $60,970
- IL: $79,120
- IN: $63,700
- KS: $70,430
- KY: $61,480
- LA: $59,690
- MA: $101,810
- MD: $76,370
- ME: $71,980
- MI: $66,780
- MN: $87,510
- MO: $70,140
- MS: $56,640
- MT: $68,080
- NC: $78,410
- ND: $61,580
- NE: $60,000
- NH: $64,570
- NJ: $88,190
- NM: $61,950
- NV: $71,840
- NY: $98,580
- OH: $72,790
- OK: $61,940
- OR: $79,150
- PA: $68,760
- PR: $39,330
- RI: $86,240
- SC: $69,440
- SD: $63,490
- TN: $69,790
- TX: $72,520
- UT: $62,630
- VA: $76,980
- VI: $59,990
- VT: $74,880
- WA: $95,120
- WI: $64,800
- WV: $52,340
- WY: $60,990

Method: https://educationguide.com/how-we-score#careers

Free to reuse with attribution: cite "EducationGuide.com" with a link to the page URL. Most figures are U.S. government data (public domain); loan default rates and athletics come from the Urban Institute Education Data Portal (ODC-By 1.0, attribution required) and founding years from Wikidata (CC0). O*NET data: CC BY 4.0, O*NET 31.0 (USDOL/ETA).